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Brand Director - Chevrolet Canada

  • Emplacement
    • Markham, Ontario
    • Oshawa, Ontario
  • Type d'emploi Full time
  • Posté
  • Job Requisition JR-202614068

Description

The Brand Director, Chevrolet Canada is accountable for the Chevrolet brand’s overall success in Canada, including sales growth, market share, profitability, EV leadership, dealer performance, and customer outcomes. Acting as the general manager of the Chevrolet business, this leader will set strategy and drive performance across the full portfolio.

Reporting to the Vice President, Sales, Service & Marketing, this role serves as Chevrolet’s primary Canadian advocate with GM Canada, the dealer network, customers, and Global Chevrolet. It requires a strategic, collaborative leader who can align cross-functional teams behind one Chevrolet Canada business plan.

The successful candidate will shape Chevrolet Canada’s direction across portfolio strategy, go-to-market planning, EV growth, brand strategy, and partnerships—setting priorities, aligning stakeholders, and ensuring execution against business objectives.

Canadian Market Planning, Product Strategy, Pricing & Packaging:

  • Partner with Canadian Product Planning and Global Chevrolet to shape product, pricing, and packaging strategies that strengthen competitiveness, residual values, customer value, and vehicle line profit.
  • Serve as the Chevrolet Canada business lead and voice of the customer, ensuring Canadian market needs inform product planning, commercialization, and long-range portfolio decisions.
  • Monitor key performance drivers—including sales, share, profitability, brand health, EV performance, inventory, and segment competitiveness—and recommend actions to achieve growth objectives.
  • Advance Chevrolet’s long-range portfolio and commercialization strategy, with focus on pickup truck and crossover performance and EV leadership.

Retail Planning & Merchandising:

  • Develop retail strategies that deliver profitable share growth through effective specifications, pricing, incentives, inventory alignment, and customer value propositions.
  • Champion Chevrolet’s EV leadership agenda by ensuring launch readiness, dealer capability, retail execution, and customer adoption.
  • Manage the business toward stronger market share, profitability, inventory health, and commercial performance.

Chevrolet Business Leadership:

  • Act as Chevrolet’s visible brand leader with GM Canada, dealers, agencies, media partners, and Global Chevrolet.
  • Partner with GM Canada’s CMO to champion Chevrolet’s brand strategy, positioning, long-range planning, and performance marketing framework.
  • Provide clear direction so marketing plans support sales targets, brand health, EV leadership, pickup strength, and crossover growth.

Retail Network Strategy & Performance:

  • Shape Chevrolet Canada’s retail network strategy, standards, and customer experience expectations.
  • Work with dealers to strengthen pickup and crossover execution while advancing EV sales, service readiness, and customer confidence.
  • Represent Chevrolet Canada at dealer councils, industry forums, and retail governance discussions.

Enterprise & Cross-Functional Leadership:

  • Lead and influence a high-performing direct and matrixed team across brand, product, marketing, retail operations, and communications.
  • Build strong collaboration across Sales, Digital, Finance, PR, Legal, OnStar, Aftersales, and global brand teams to deliver an integrated Chevrolet Canada plan.
  • Reinforce a culture of inclusion, innovation, safety, accountability, and performance aligned to GM values and leadership behaviours.
  • Serve as the primary Canadian point of contact for Global Chevrolet leadership.

Required Skills and Experience:

  • 15+ years of progressive automotive leadership experience.
  • Strategic thinker with ability to translate insights into clear, actionable plans.
  • Laser-focused, data-driven results orientation
  • Automotive marketing, commercial, or brand leadership experience, including influence over advertising, media, agency, or performance marketing strategies.
  • Strong understanding of market share, profitability, retail execution, brand performance, and customer experience.
  • Mastery of profit-optimized vehicle line incentive strategy and in market offer and merchandising execution
  • Superior communication, presentation, interpersonal, problem-solving, and analytical skills.
  • High level of independent thinking, sound judgment, and decision-making ability.
  • Proven leadership competencies:
    • Building effective teams.
    • Organizational agility.
    • Relentless drive for results.
    • Financial acumen and comfort managing complex commercial levers.
    • Ability to manage multiple priorities and engage senior stakeholders.

Preferred Skills and Experience:

  • Experience working with and leading dealers / retailers.
  • Experience in competitive, high-volume automotive segments.
  • Experience supporting EV strategy, customer adoption, digital retail, or evolving customer journeys.
  • Experience balancing brand-building with performance-driven retail marketing.

Education and Training:

  • Undergraduate degree in business or related discipline with MBA, or equivalent experience.

Renseignements sur la diversité

General Motors est résolue à être un lieu de travail qui est non seulement exempt de discrimination illégale, mais aussi un endroit qui favorise véritablement l'inclusion et l'appartenance. Nous sommes convaincus que la diversité de la main-d'œuvre permet de créer un environnement dans lequel nos employés peuvent s'épanouir et développer de meilleurs produits pour nos clients. Nous encourageons les candidats intéressés à consulter les principales responsabilités et compétences requises pour chaque rôle et à postuler à tout poste qui leur correspond. Dans le cadre du processus de recrutement, les candidats peuvent devoir, le cas échéant, réussir une évaluation liée au poste ou une présélection d'emploi avant d'être embauchés.  Pour en savoir plus, consultez notre processus de recrutement.

Déclaration concernant l'égalité d'accès à l'emploi (É.-U.)

General Motors est fière d'être un employeur souscrivant au principe de l'égalité d'accès à l'emploi.  Tous les candidats qualifiés seront pris en compte, sans égard à la race, à la couleur, à la religion, au sexe, à l'orientation sexuelle, à l'identité de genre, à l'origine ethnique, aux situations de handicap ou au statut protégé d'ancien combattant. 

Aménagements (É.-U. et Canada)

General Motors offre des occasions à tous les chercheurs d'emploi, y compris les personnes handicapées. Si vous avez besoin d'un accommodement raisonnable pour vous aider dans votre recherche d'emploi ou la soumission de votre candidature, envoyez-nous un courriel à l'adresse [email protected] ou appelez-nous au 800 865-7580. Veuillez inclure dans votre courriel une description spécifique du type d'accommodement demandé, ainsi que le titre d'emploi et le numéro de demande du poste auquel vous postulez.