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Buick + GMC Lifecycle CRM Manager

  • Emplacement
    • Warren, Michigan
  • Type d'emploi Full time
  • Posté
  • Job Requisition JR-202619742

Description

The Buick + GMC Lifecycle CRM Manager is responsible for driving strategy, innovation and outcomes for Buick and GMC 1:1 customer communications across the full ownership journey, including Lifecycle, Tier 1 Retail, and Owner Engagement.


As part of the Lifecycle Marketing team, this role owns the performance of every Buick and GMC customer interaction, from acquisition through the entirety of ownership with channel implementation across email, direct mail, SMS, in-app, and in-vehicle. This includes Tier 1 retail communications which sit within this role’s scope alongside core Lifecycle CRM. A successful candidate will have a passion for customer engagement, experience in cross-channel, outcome-based marketing, and an innovative spirit aimed at testing, learning, and optimization.

This role leads a team including dedicated resources supporting Buick CRM, GMC CRM, and broader CRM/Retail execution, plus a dedicated Customer Experience and Recovery Communications resource focused on proactive, issue-resolution, and journey-based recovery communications.

You should be able to leverage research, best practices, user behavior, and customer insights to inform decisions and recommendations.

What You’ll Do:

In this role, the Buick + GMC Lifecycle and Retail CRM Manager will focus on the following:

  • Lead a performance-driven team spanning Lifecycle, Retail, and Owner Engagement communications for Buick and GMC

  • Own strategy for tailored, customer-centric campaigns across the full ownership journey, including Retail

  • Accountable for high-value behaviors and sales targets

  • Use data and insights to refine campaigns across all phases of the customer journey, focused on personalization, leveraging available owner data, research, and insights

  • Partner with teams across all phases of the customer journey, including Retail-specific touchpoints

  • Collaborate with all GM partners in line with corporate behavior expectations

  • Oversee review of all created materials across Buick and GMC CRM and Retail creative

  • Champion Buick and GMC materials, endorsing the right message, right timing, and right channel

  • Present to leadership across multiple organizations, share best practices amongst brands and other GM partners

  • Manage budgets

  • Lead and grow emerging marketing talent

Your Skills & Abilities (Required Qualifications):

  • Four-Year Accredited College Degree

  • 7+ years of CRM and digital marketing experience

  • Demonstrated experience leading and developing people, including through formal, interim, acting, or project-based leadership assignments

  • Direct agency experience or agency management experience

  • Demonstrated ability to work independently with minimal supervision

  • Ability to manage multiple priorities and urgent requests in a timely, high-quality manner

  • Strong organizational and planning skills in an ambiguous and continually changing environment

  • Highly developed oral and written communication skills, with strong attention to detail

What Will Give You a Competitive Edge (Preferred Qualifications):

  • Advanced/Master’s degree in a marketing or business-related field (preferred but not required)

  • proficient in Adobe tools/platforms

  • Capable use of modern marketing tools such as AI/ML or leading-edge digital channels

  • Experience with complex integrated/automated marketing campaigns and segmentation strategies

#LI-MO1

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

Ce poste est hybride. Cela signifie que le candidat retenu doit se rendre sur un site donné au moins trois fois par semaine {ou à une autre fréquence imposée par son supérieur hiérarchique}.

Ce poste peut donner droit à des indemnités de déménagement.

Renseignements sur la diversité

General Motors est résolue à être un lieu de travail qui est non seulement exempt de discrimination illégale, mais aussi un endroit qui favorise véritablement l'inclusion et l'appartenance. Nous sommes convaincus que la diversité de la main-d'œuvre permet de créer un environnement dans lequel nos employés peuvent s'épanouir et développer de meilleurs produits pour nos clients. Nous encourageons les candidats intéressés à consulter les principales responsabilités et compétences requises pour chaque rôle et à postuler à tout poste qui leur correspond. Dans le cadre du processus de recrutement, les candidats peuvent devoir, le cas échéant, réussir une évaluation liée au poste ou une présélection d'emploi avant d'être embauchés.  Pour en savoir plus, consultez notre processus de recrutement.

Déclaration concernant l'égalité d'accès à l'emploi (É.-U.)

General Motors est fière d'être un employeur souscrivant au principe de l'égalité d'accès à l'emploi.  Tous les candidats qualifiés seront pris en compte, sans égard à la race, à la couleur, à la religion, au sexe, à l'orientation sexuelle, à l'identité de genre, à l'origine ethnique, aux situations de handicap ou au statut protégé d'ancien combattant. 

Aménagements (É.-U. et Canada)

General Motors offre des occasions à tous les chercheurs d'emploi, y compris les personnes handicapées. Si vous avez besoin d'un accommodement raisonnable pour vous aider dans votre recherche d'emploi ou la soumission de votre candidature, envoyez-nous un courriel à l'adresse [email protected] ou appelez-nous au 800 865-7580. Veuillez inclure dans votre courriel une description spécifique du type d'accommodement demandé, ainsi que le titre d'emploi et le numéro de demande du poste auquel vous postulez.