District Manager, OnStar & Loyalty - Alabama

The Role: 

What You’ll Do: 

• Dealer Advocacy & Relationship Management 

  • Serve as the primary advocate and trusted advisor for OnStar, GM’s software and subscription services, My GM Rewards, and GM Rewards Credit Cards within your assigned dealerships.  

  • Build strong, trust‑based relationships with dealer principals, general managers, sales leaders, and service leaders by deeply understanding their needs and consistently delivering value and follow‑through.  

  • Act as the primary liaison between OnStar, GM vehicle brands, and your assigned dealerships, ensuring alignment on priorities, messaging, and expectations. 

• Growth, Loyalty & Performance Coaching 

  • Inspire belief in OnStar and GM’s connected ecosystem – clearly communicate how our products and services elevate customer experience, deepen brand loyalty, and drive dealership profitability.  

  • Be the subject matter expert for My GM Rewards and GM Rewards Credit Cards, helping dealerships use loyalty as a powerful tool to retain and delight customers across sales, service, and ownership.  

  • Harness data and analytics to drive performance – conduct regular performance reviews (monthly and quarterly), identify opportunities, and co‑create dealer action plans that deliver continuous improvement and sustainable growth.  

  • Monitor performance at the Dealer, District, Zone, and Region levels and influence results that meet or exceed aggressive monthly, quarterly, and annual goals through coaching, training, and action planning. 

• Training, Enablement & Customer Experience 

  • Design and deliver impactful training – lead live, in‑dealership and virtual sessions with dealer leadership and front‑line teams, covering: 

    • OnStar services and benefits  

    • My GM Rewards and GM Rewards Credit Card  

    • Connected vehicle technologies (e.g., mobile app, Google Built‑In, over‑the‑air updates, and eligible features like Super Cruise)  

    • Best‑in‑class customer onboarding and delivery experiences  

  • Confidently troubleshoot issues related to OnStar, the GM mobile app, and internal platforms, ensuring teams can support customers end‑to‑end.  

  • Ensure every customer experiences the technology they’ve purchased – from setup and enrollment through ongoing engagement – so the connected experience becomes a natural part of ownership. 

• Cross‑Functional Collaboration 

  • Build strong internal partnerships across GM’s field ecosystem, including Vehicle Sales, Service & Marketing, Fleet and Commercial Sales, OnStar Digital Services, and Loyalty teams, working together as one team to serve dealers and customers.  

  • Support product and feature launches to ensure aligned marketing and messaging between GM and your dealers, creating a seamless, compelling story for customers in your district.  

  • Resolve dealer and customer satisfaction issues through appropriate channels, always protecting trust in the GM and OnStar brands. 

• Continuous Improvement & Learning 

  • Bring a “Better Never Stops” mindset to everything you do – continuously learning, adapting, and sharing best practices as our products, services, and customer expectations evolve.  

  • Use insights from the field to provide feedback on programs, tools, and processes, helping improve the way GM and OnStar support dealers and customers. 

Your Skills & Abilities (Required Qualifications)   

• 2+ years of sales, customer service, or related experience. 

• Bachelor's degree or equivalent experience. 

• Strong communication and presentation skills, with the ability to tailor messaging to diverse audiences. 

• Ability to support business needs across assigned time zones, including occasional weekends and holidays. 

• Proficiency with Google Workspace and/or Microsoft Office applications. 

• Comfortable utilizing and troubleshooting technology platforms, mobile applications, and subscription-based services. 

• Excellent written and verbal communication skills with strong attention to detail. 

• Ability to travel up to 90% within the assigned territory. 

• Valid driver's license and ability to legally operate a motor vehicle. 

What Can Give You a Competitive Advantage (Preferred Qualifications): 

• Experience supporting automotive dealerships, OEMs, or related retail operations. 

• Strong prioritization, time management, and organizational skills. 

• Demonstrated learning agility and continuous improvement mindset. 

• Self-motivated with a proven track record of delivering results. 

• Ability to thrive in a fast-paced, evolving environment. 

• Adaptable, innovative, and comfortable leading through change. 

• Strong analytical and problem-solving skills with a data-driven approach to decision-making.