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Performance Marketing Lead

  • 위치
    • Mexico City, México
  • 직무 유형 Full time
  • 게시됨
  • Job Requisition JR-202611343

설명

Performance Marketing & Data-Driven Decision-Making

  • Assist in designing, documenting, and executing performance marketing strategies that deliver measurable results.

  • In partnership with centralized marketing intelligence team, use and interpret analytics tools to measure the impact of cross-channel initiatives on brand-specific KPIs and refine strategies based on performance insights.

  • Leverage performance dashboards to track KPIs, share actionable insights with the broader team, and coordinate the activation and implementation of new performance marketing strategies based on insights

  • Monitor industry trends and identify new performance opportunities to keep campaigns competitive.

Collaboration and Integration

  • Partner cross-functionally with leaders in paid media, SEO, CRM, Marketing Strategy Intelligence, and website optimization to align efforts and ensure cohesive performance goals.

  • Act as a key liaison between performance marketing, marketing intelligence, and creative teams, ensuring optimization of campaign assets to meet audience and channel needs.

  • Facilitate alignment between marketing strategies and business goals through regular communication with stakeholders.

Cross-Channel Test-and-Learn Initiatives

  • Collaborate with Test & Learn team to develop and manage cross-channel test-and-learn plans that deliver insights which enhance campaign performance and efficiency.

  • Liaise with channel-specific leads (e.g., paid media, SEO, social) to define performance approaches and tests that align with overarching business objectives.

  • Track, analyze, and communicate key learnings to inform future marketing strategies.

Audience Planning & Funnel Optimization

  • Lead audience segmentation and planning to ensure marketing efforts target the most relevant customer groups.

  • Collaborate with internal teams to identify opportunities for improvement across the customer journey, from awareness to conversion.

  • Integrate audience insights across channels and throughout the marketing funnel to enhance engagement and conversion.

  • Work with analytics teams to refine audience strategies using data-driven insights.

Knowledge:

  • Bachelor’s degree in Marketing, Business Administration, Economy or a related field.

  • 5+ years of marketing, marketing strategy, agency, or management consulting experience, with a strong interest or focus on digital, ecommerce, performance marketing, data analytics, and campaign optimization.

  • 1-2 years crafting compelling, simple, executive ready strategy decks; strong level of comfort with PowerPoint.

  • High level of proficiency in Excel and marketing tools like Google Analytics, Google Ads, CRM platforms, and data visualization software; high comfort level with data

  • Strong organizational and analytical skills, creative problem-solving, and attention to detail.

  • Ability to work effectively in cross-functional teams and manage multiple projects simultaneously.

  • Exceptional written and verbal communication skills, with a knack for simplifying complex ideas for diverse audiences.

Work Appropriately

  • Hybrid: This position requires to work 3 days on site 2 days at home remote on a full-time basis.

In case you need any reasonable adjustment to continue with your process, let your recruiter know.

Remember to attach your CV when applying to this vacancy.

SPONSORSHIP NOT SUPPORTED: GM does not provide immigration-related sponsorship for this role, do not apply for this role if you will need GM immigration sponsorship now or in the future.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We respect and value what each individual contribution to our team, including their origin, education, sex, race, ethnic group, sexual orientation, gender expression and / or identity, religious context, age, generation, and disability. We believe that our ability to meet the needs and expectations of an increasingly diverse and global customer base is closely linked to the diversity and inclusion that we experience within General Motors.

이 직무는 하이브리드 직무로 분류됩니다. 즉, 선발된 지원자는 특정 근무지로 주 3일 이상(또는 관리자가 지정한 다른 빈도로) 특정 근무지로 출근해야 합니다.

다양성 정보

General Motors는 법적으로 금지된 차별을 배제하는 것은 물론 포용성과 소속감을 진정으로 장려하는 직장이 되기 위해 노력하고 있습니다. 당사는 다양성이 보장되는 환경에서 직원들이 역량을 발휘하고 우리 고객을 위한 더 좋은 제품을 개발할 수 있다고 믿습니다. 따라서 입사에 관심 있는 사람이 있다면 포지션별 주요 업무와 자격을 확인하고 본인이 보유한 기술과 능력에 부합하는 모든 포지션에 적극적으로 지원하기를 장려합니다. 지원자는 채용 과정에서 역할 관련 평가(해당하는 경우) 및/또는 채용 전 스크리닝을 통과해야 합니다.  자세한 정보는 GM 채용 과정 안내를 참고하십시오.

공평한 취업 기회 선언 (미국)

General Motors는 공평한 기회를 제공하는 고용주임을 자부합니다.  자격을 만족하는 지원자는 인종과 피부색, 성별, 성적 지향, 성별 정체성, 국적, 장애, 재향 군인 보호법 적용 여부와 상관없이 채용 후보로서 심사를 받습니다. 

숙소 (미국 및 캐나다)

General Motors는 장애인을 포함한 모든 구직자들에게 취업 기회를 제공합니다. 구직이나 취업 지원에 도움이 되는 합리적인 숙소가 필요한 경우 [email protected]으로 이메일을 보내시거나 800-865-7580으로 전화주십시오. 이메일에, 귀하가 요청하는 특정한 숙소에 대한 설명과 귀하가 지원하는 직무와 채용 요청서 번호를 포함해주세요.