Descripción

Performance Marketing & Data-Driven Decision-Making

Assist in designing, documenting, and executing performance marketing strategies that deliver measurable results.
In partnership with centralized marketing intelligence team, use and interpret analytics tools to measure the impact of cross-channel initiatives on brand-specific KPIs and refine strategies based on performance insights.
Leverage performance dashboards to track KPIs, share actionable insights with the broader team, and coordinate the activation and implementation of new performance marketing strategies based on insights
Monitor industry trends and identify new performance opportunities to keep campaigns competitive.

Collaboration and Integration

Partner cross-functionally with leaders in paid media, SEO, CRM, Marketing Strategy Intelligence, and website optimization to align efforts and ensure cohesive performance goals.
Act as a key liaison between performance marketing, marketing intelligence, and creative teams, ensuring optimization of campaign assets to meet audience and channel needs.
Facilitate alignment between marketing strategies and business goals through regular communication with stakeholders.

Cross-Channel Test-and-Learn Initiatives

Collaborate with Test & Learn team to develop and manage cross-channel test-and-learn plans that deliver insights which enhance campaign performance and efficiency.
Liaise with channel-specific leads (e.g., paid media, SEO, social) to define performance approaches and tests that align with overarching business objectives.
Track, analyze, and communicate key learnings to inform future marketing strategies.

Audience Planning & Funnel Optimization

Lead audience segmentation and planning to ensure marketing efforts target the most relevant customer groups.
Collaborate with internal teams to identify opportunities for improvement across the customer journey, from awareness to conversion.
Integrate audience insights across channels and throughout the marketing funnel to enhance engagement and conversion.
Work with analytics teams to refine audience strategies using data-driven insights.

Knowledge:

Bachelor’s degree in Marketing, Business Administration, Economy or a related field.
5+ years of marketing, marketing strategy, agency, or management consulting experience, with a strong interest or focus on digital, ecommerce, performance marketing, data analytics, and campaign optimization.
1-2 years crafting compelling, simple, executive ready strategy decks; strong level of comfort with PowerPoint.
High level of proficiency in Excel and marketing tools like Google Analytics, Google Ads, CRM platforms, and data visualization software; high comfort level with data
Strong organizational and analytical skills, creative problem-solving, and attention to detail.
Ability to work effectively in cross-functional teams and manage multiple projects simultaneously.
Exceptional written and verbal communication skills, with a knack for simplifying complex ideas for diverse audiences.

Work Appropriately

Hybrid: This position requires to work 3 days on site 2 days at home remote on a full-time basis.

In case you need any reasonable adjustment to continue with your process, let your recruiter know.

Remember to attach your CV when applying to this vacancy.

SPONSORSHIP NOT SUPPORTED: GM does not provide immigration-related sponsorship for this role, do not apply for this role if you will need GM immigration sponsorship now or in the future.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We respect and value what each individual contribution to our team, including their origin, education, sex, race, ethnic group, sexual orientation, gender expression and / or identity, religious context, age, generation, and disability. We believe that our ability to meet the needs and expectations of an increasingly diverse and global customer base is closely linked to the diversity and inclusion that we experience within General Motors.

Este puesto se clasifica como híbrido. Esto significa que se espera que el candidato seleccionado se presente en una ubicación específica al menos 3 veces por semana {o con otra frecuencia indicada por su líder}.

Información sobre diversidad

General Motors se compromete a ser un lugar de trabajo en el cual no solo no haya discriminación indebida, sino que fomente con sinceridad la inclusión y el sentido de pertenencia. Creemos firmemente que la diversidad del personal crea un entorno en el cual nuestros empleados pueden prosperar y desarrollar mejores productos para nuestros clientes. Instamos a los candidatos interesados a que revisen las responsabilidades y aptitudes clave para cada puesto y se postulen para los puestos que coincidan con sus habilidades y capacidades. Es posible que, cuando corresponda, se les pida a los solicitantes que están en el proceso de contratación que completen satisfactoriamente una o más evaluaciones relacionadas con su función y/o una evaluación previa al empleo antes de comenzar a trabajar. Para obtener más información, visite Cómo contratamos.

Declaración de igualdad de oportunidades en el empleo (EE.UU.)

General Motors se enorgullece de ser un empleador que ofrece igualdad de oportunidades. Todos los solicitantes calificados serán tenidos en cuenta para el empleo sin distinción de raza, color, religión, sexo, orientación sexual, identidad de género, nacionalidad, discapacidad o condición de veterano protegido.

Adecuaciones (EE.UU. y Canadá)

General Motors ofrece oportunidades a todos los solicitantes de empleo, incluyendo las personas con discapacidades. Si necesita una adecuación razonable para ayudarle con su búsqueda o solicitud de empleo, envíenos un correo electrónico a [email protected] o llámenos al 800-865-7580. En su correo electrónico, incluya una descripción del puesto específico que está solicitando, así como el título del empleo y el número de solicitud del puesto que está solicitando.