Customer Lifecycle Marketing Lead – Brand Marketing (Buick GMC)

General Motors Canada is in the midst of an exciting marketing evolution. We’re challenging conventions, reimagining how we connect with customers, and setting the standard for what automotive experiences can be. We’re looking for bold thinkers to help lead the charge

In this newly created position, you’ll lead Customer Lifecycle Marketing (CLM) Buick GMC —and help shape the future of customer experience at Canada’s largest automotive company.

This is your opportunity to build and optimize a best-in-class CLM strategy from the ground up, delivering personalized experiences across every stage of the customer journey. You’ll be the architect of data-driven engagement that inspires loyalty and drives growth.

Key Responsibilities

• Customer Lifecycle Strategy Development:  Lead the development and execution of a full-funnel CLM strategy that spans acquisition, onboarding, engagement, retention and reactivation.

• Unified View of Customer: Work with the Lifecycle Marketing team to ensure that the customer is at the center of your communication strategy .

• Journey Mapping & Orchestration: Design and optimize customer journeys across lifecycle stages, ensuring each touchpoint is timely, relevant, and aligned to brand standards.

• Campaign Execution: Lead the briefing of creative, managing timelines, and ensuring flawless delivery.

• Channel Strategy: Lead the development and execution of a multi-channel activation strategy that goes beyond email to incorporate in-app messaging and SMS while ensuring the right message is being sent at the right time, through the most effective channel

• System Integration:  Collaborate with Lifecycle Marketing, data and digital teams to ensure CLM tools are effectively integrated into GM’s broader marketing technology ecosystem.

• Cross-functional Collaboration: Ensure brand, digital, media and regional teams are aligned on messaging and timing.

• Performance Tracking:  Monitor performance metrics, identifying opportunities for enhancement and driving continuous improvement.

Who You Are

• A strategic thinker who understands customer behaviours—and how to turn insights into personalized experiences

• A proactive problem-solver who thrives in fast-paced, evolving environments

• A collaborative leader who can inspire cross-functional teams

• A strong communicator with a talent for making the complex simple and actionable.

Requirements

• Education: Bachelor’s degree in Marketing, Business Administration, or a related field preferred, Post Secondary Education required.

• Experience: 5+ years in CRM management or lifecycle marketing, with a proven track record of driving results

• Technical Skills: Proficient in CRM platforms (Adobe, Salesforce, or Braze), data visualization (Power BI), and audience segmentation tools

• Analytical Mindset: Comfortable digging into data and surfacing actionable insights

Benefits Overview

The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others:

• Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave;

• Healthcare, dental, and vision benefits;

• Life insurance plans to cover you and your family;

• Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement;

• GM Vehicle Purchase Plan for you, your family and friend

Compensation: 

The salary range for this role is $97,800 to $146,600. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.