Descripción

Position reports to the General Motors Central America and The Caribbean (GMCC) Director. The primary purpose is to develop and execute a marketing strategy that maximizes the opportunity provided by the product, market trends, and dealer network.

In addition, the Marketing Manager is the product expert on the Marketing Team with responsibility for ensuring that the team and the dealer net has correct product information for developing marketing strategies and communications.

Finally, it is a great responsibility to analyze, propose and request, every portfolio opportunity to the region.

Position responsibilities:

Assume leadership role in developing positioning, marketing strategy, and marketing plan
Assume leadership role in analyzing and developing product content and packaging, obtain approvals
Analyze data to get incentives implemented
Agreement with Finance and Planning on product lineup and launches strategy and execution
For new and MCM products, develop comprehensive launch plan
Leverage marketing information to uncover key competitive opportunities
Develop strategies and plans that support region objectives and obtain approvals
Interface with the research community to leverage existing research and propose new research that support objectives
Assure alignment between Advertising activities and Marketing plan at dealer net
Develop communications message based on critical product attributes and market trends to provide foundation for dealer, wholesale, and media messages
Ensure all consumer communications, dealer communications, press releases, dealer order guides, etc. are messaged effectively and include correct information
Support Product Manager in working with the VLE Team
Manage Marketing Team interface with Distribution, Field (Sales), Dealer Committee, etc.
Manage the activities of Marketing Specialists
Ensure customer needs and divisional marketing character are represented in product decisions
Support the development of Market Specifications for future product programs
Provide ongoing marketing feedback to PET/VLE Teams and conversely, product information to the Marketing Team
Participate in trade-off decisions/conflict resolution between functional areas
Ensure Marketing Team is knowledgeable on critical product strengths/weaknesses versus competition to assist in key message development and product training
Leverage knowledge of the PET/VLE Teams in developing key messages and product training
Working with PET/VLE Teams to ensure the necessary product is available in the region

Knowledge and Skills:

Ability to work effectively with others in a leadership role
Ability to effectively manage multiple assignments utilizing highly efficient time management skills
Highly developed marketing skills
Ability to synthesize data into critical information
Ability to make/recognize effective trade-off decisions that balance multiple considerations
Excellent oral and written communications skills in Spanish and English
Highly developed presentation skills both in the development and delivery of presentation
High level of analytical ability
High level of product knowledge
Ability to build trust and credibility with third parties (agencies and dealer net)

Experience/Education:

Bachelor’s degree required, MBA preferred
Diverse marketing experiences preferred
Cross-functional experience preferred, with sales/service/marketing/product development/manufacturing experience
Dealer contact preferred
Experience working on events planning and execution is preferred

Remember to attach your CV when applying to this vacancy.

This position requires the ability to legally operate motor vehicle on a regular basis

In case you need any reasonable adjustment to continue with your process, let your recruiter know.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We respect and value what each individual contribution to our team, including their origin, education, sex, race, ethnic group, sexual orientation, gender expression and / or identity, religious context, age, generation, and disability. We believe that our ability to meet the needs and expectations of an increasingly diverse and global customer base is closely linked to the diversity and inclusion that we experience within General Motors.

GM no proporciona patrocinio relacionado con la inmigración para este puesto. No aplique para este puesto si va a necesitar patrocinio de inmigración de GM ahora o en el futuro.

Este puesto se clasifica como híbrido. Esto significa que se espera que el candidato seleccionado se presente en una ubicación específica al menos 3 veces por semana {o con otra frecuencia indicada por su líder}.

El candidato seleccionado deberá viajar regularmente (25-50 % del tiempo) para este puesto.

Este puesto podría ser elegible para beneficios de relocalización.

Información sobre diversidad

General Motors se compromete a ser un lugar de trabajo en el cual no solo no haya discriminación indebida, sino que fomente con sinceridad la inclusión y el sentido de pertenencia. Creemos firmemente que la diversidad del personal crea un entorno en el cual nuestros empleados pueden prosperar y desarrollar mejores productos para nuestros clientes. Instamos a los candidatos interesados a que revisen las responsabilidades y aptitudes clave para cada puesto y se postulen para los puestos que coincidan con sus habilidades y capacidades. Es posible que, cuando corresponda, se les pida a los solicitantes que están en el proceso de contratación que completen satisfactoriamente una o más evaluaciones relacionadas con su función y/o una evaluación previa al empleo antes de comenzar a trabajar. Para obtener más información, visite Cómo contratamos.

Declaración de igualdad de oportunidades en el empleo (EE.UU.)

General Motors se enorgullece de ser un empleador que ofrece igualdad de oportunidades. Todos los solicitantes calificados serán tenidos en cuenta para el empleo sin distinción de raza, color, religión, sexo, orientación sexual, identidad de género, nacionalidad, discapacidad o condición de veterano protegido.

Adecuaciones (EE.UU. y Canadá)

General Motors ofrece oportunidades a todos los solicitantes de empleo, incluyendo las personas con discapacidades. Si necesita una adecuación razonable para ayudarle con su búsqueda o solicitud de empleo, envíenos un correo electrónico a [email protected] o llámenos al 800-865-7580. En su correo electrónico, incluya una descripción del puesto específico que está solicitando, así como el título del empleo y el número de solicitud del puesto que está solicitando.