Descripción
Vacancy Status:
Yes - This posting is for an existing vacancy within the organization and is open to new applications. (Backfill)
AI Disclosure:
As part of the application process, Artificial Intelligence will be used in the hiring process for this role
Remote:
This role is categorized as remote. This position does not require you to be in an office full-time; however, the successful candidate is expected to live in the Kelowna, BC area and be onsite at dealerships a minimum of three (3) days per week across the assigned district. Additional travel for corporate meetings and training is required approximately three to four (3–4) times per year.
The Role
The District Manager, Sales is the primary GM field leader for retail sales performance and customer experience across Interior BC (District 4). You will:
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Lead, motivate and influence a portfolio of GM dealerships to achieve retail sales, share and revenue objectives.
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Partner with the Regional Manager and Regional Marketing Managers to deploy sales, marketing and customer experience initiatives in your district.
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Build strong, trust‑based relationships with dealer principals and leadership teams, acting as their go‑to GM contact for sales performance, customer experience and adjacency revenue growth.
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Serve as a data‑driven business partner, using reporting and analytics to identify opportunities, coach dealers, and drive continuous improvement
You will be measured primarily on four key outcome areas:
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Drive retail sales and market share performance
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Drive vehicle order coverage
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Improve customer satisfaction and the retail experience
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Support adjacency revenue performance (Accessories, Service, OnStar, Leasing)
What You’ll Do (Responsibilities)
1. Drive Sales & Market Share Performance
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Achieve retail sales and share objectives for your district by developing and executing clear District and Dealer Action Plans.
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Use data (sales, inventory, market share, demographic and competitive intelligence) to identify performance gaps and growth opportunities at both district and dealer levels.
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Review and interpret the Dealership Operating Report (DOR) to pinpoint operational efficiencies and pathways for sustainable sales growth.
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Share best practices across dealers to elevate overall district performance.
2. Drive Vehicle Order Coverage
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Develop ordering strategies and plans with dealers to ensure the right mix, volume and timing of vehicle orders to support retail growth.
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Analyze dealer ordering patterns and align them to regional strategies, local market demand and new product launches.
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Coach dealers on inventory discipline and order coverage to minimize lost sales and maximize turn.
3. Improve Customer Satisfaction & Retail Experience
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Help dealers build a customer‑first culture by ensuring they have the right processes, staffing and training to deliver an outstanding retail experience.
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Drive Customer Satisfaction Index (CSI) performance, with particular focus on improving underperforming dealerships.
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Support the resolution of customer issues and complaints with a constructive, “win–win” mindset that protects both the customer relationship and the business.
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Champion improvements in the digital retail journey (e.g., online research, lead handling, appointment scheduling) and support implementation of retail innovation that enhances the end‑to‑end experience.
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Promote and track product and sales training participation to build knowledgeable, confident and customer‑oriented sales teams.
4. Grow Adjacency Revenue
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Drive Accessories revenue through strong LPO (Limited Production Option) upfront ordering, effective showroom merchandising and consistent selling processes.
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Increase OnStar® and connected services performance by:
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Promoting Welcome Call onboarding and
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Encouraging My GM / mobile app usage and product feature education.
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Partner with GM Financial to grow leasing penetration, ensuring dealers understand and effectively present GM Financial products as part of their sales process.
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Coach dealerships on integrating adjacency offerings into a seamless, value‑added customer proposal rather than standalone upsells.
Requirements
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5+ years of relevant experience in sales, field operations, or dealer/distribution management
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Prior District Sales Manager / District Manager Sales experience strongly preferred.
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Demonstrated track record of sales growth and relationship building, ideally within automotive, OEM, or similar multi‑location retail environments.
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Excellent communication, interpersonal and leadership skills – able to influence without direct authority and build strong partnerships with dealer leadership.
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Outstanding analytical skills with the ability to turn data from field sales tools and reports into clear insights and action plans.
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Proven decision‑making and problem‑solving abilities, balancing customer, dealer and GM priorities.
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Comfortable working independently and in cross‑functional teams, often in a fast‑paced and geographically dispersed environment.
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Solid understanding of OEM distribution processes, field sales tools and reporting (or the ability to quickly learn and apply them).
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Willingness to travel regularly throughout the district and to work extended hours on occasion (e.g., month‑end, major events) as business needs require.
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Valid Driver’s Licence in good standing.
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Ability and willingness to live in the Kelowna, BC area and spend at least three (3) days per week visiting dealerships in person.
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Must have the ability to relocate anywhere in Canada.
Preferred Qualifications
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At least 2 years of prior District Manager Sales (or equivalent) experience, ideally with an automotive OEM or related industry.
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Undergraduate degree preferred, ideally in Business, Marketing, Commerce or a related field.
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MBA or advanced business education is considered an asset.
At GM, you have a future.
We’ll give you the tools to succeed, the freedom to explore, and a collaborative environment where you can grow both professionally and personally. It’s time to do the best work of your career. If you’re ready to lead dealer performance, elevate the customer experience, and make an impact across Interior BC, we’d love to hear from you.
Compensation:
The salary range for this role is $76,100 to $114,300 The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.
Este puesto se desempeña remotamente, pero si el candidato seleccionado vive dentro de un radio específico de una milla de un centro de GM, deberá presentarse en el lugar tres veces por semana {o con otra frecuencia indicada por su líder}.
Este puesto no es elegible para beneficios de reubicación. Los posibles costos de relocalización serán responsabilidad del candidato seleccionado.
Información sobre diversidad
General Motors se compromete a ser un lugar de trabajo en el cual no solo no haya discriminación indebida, sino que fomente con sinceridad la inclusión y el sentido de pertenencia. Creemos firmemente que la diversidad del personal crea un entorno en el cual nuestros empleados pueden prosperar y desarrollar mejores productos para nuestros clientes. Instamos a los candidatos interesados a que revisen las responsabilidades y aptitudes clave para cada puesto y se postulen para los puestos que coincidan con sus habilidades y capacidades. Es posible que, cuando corresponda, se les pida a los solicitantes que están en el proceso de contratación que completen satisfactoriamente una o más evaluaciones relacionadas con su función y/o una evaluación previa al empleo antes de comenzar a trabajar. Para obtener más información, visite Cómo contratamos.
Declaración de igualdad de oportunidades en el empleo (EE.UU.)
General Motors se enorgullece de ser un empleador que ofrece igualdad de oportunidades. Todos los solicitantes calificados serán tenidos en cuenta para el empleo sin distinción de raza, color, religión, sexo, orientación sexual, identidad de género, nacionalidad, discapacidad o condición de veterano protegido.
Adecuaciones (EE.UU. y Canadá)
General Motors ofrece oportunidades a todos los solicitantes de empleo, incluyendo las personas con discapacidades. Si necesita una adecuación razonable para ayudarle con su búsqueda o solicitud de empleo, envíenos un correo electrónico a [email protected] o llámenos al 800-865-7580. En su correo electrónico, incluya una descripción del puesto específico que está solicitando, así como el título del empleo y el número de solicitud del puesto que está solicitando.




