Description
Position reports to the General Motors Central America and The Caribbean (GMCC) Director. The primary purpose is to develop and execute a marketing strategy that maximizes the opportunity provided by the product, market trends, and dealer network.
In addition, the Marketing Manager is the product expert on the Marketing Team with responsibility for ensuring that the team and the dealer net has correct product information for developing marketing strategies and communications.
Finally, it is a great responsibility to analyze, propose and request, every portfolio opportunity to the region.
Position responsibilities:
- Assume leadership role in developing positioning, marketing strategy, and marketing plan
- Assume leadership role in analyzing and developing product content and packaging, obtain approvals
- Analyze data to get incentives implemented
- Agreement with Finance and Planning on product lineup and launches strategy and execution
- For new and MCM products, develop comprehensive launch plan
- Leverage marketing information to uncover key competitive opportunities
- Develop strategies and plans that support region objectives and obtain approvals
- Interface with the research community to leverage existing research and propose new research that support objectives
- Assure alignment between Advertising activities and Marketing plan at dealer net
- Develop communications message based on critical product attributes and market trends to provide foundation for dealer, wholesale, and media messages
- Ensure all consumer communications, dealer communications, press releases, dealer order guides, etc. are messaged effectively and include correct information
- Support Product Manager in working with the VLE Team
- Manage Marketing Team interface with Distribution, Field (Sales), Dealer Committee, etc.
- Manage the activities of Marketing Specialists
- Ensure customer needs and divisional marketing character are represented in product decisions
- Support the development of Market Specifications for future product programs
- Provide ongoing marketing feedback to PET/VLE Teams and conversely, product information to the Marketing Team
- Participate in trade-off decisions/conflict resolution between functional areas
- Ensure Marketing Team is knowledgeable on critical product strengths/weaknesses versus competition to assist in key message development and product training
- Leverage knowledge of the PET/VLE Teams in developing key messages and product training
- Working with PET/VLE Teams to ensure the necessary product is available in the region
Knowledge and Skills:
- Ability to work effectively with others in a leadership role
- Ability to effectively manage multiple assignments utilizing highly efficient time management skills
- Highly developed marketing skills
- Ability to synthesize data into critical information
- Ability to make/recognize effective trade-off decisions that balance multiple considerations
- Excellent oral and written communications skills in Spanish and English
- Highly developed presentation skills both in the development and delivery of presentation
- High level of analytical ability
- High level of product knowledge
- Ability to build trust and credibility with third parties (agencies and dealer net)
Experience/Education:
- Bachelor’s degree required, MBA preferred
- Diverse marketing experiences preferred
- Cross-functional experience preferred, with sales/service/marketing/product development/manufacturing experience
- Dealer contact preferred
- Experience working on events planning and execution is preferred
Remember to attach your CV when applying to this vacancy.
This position requires the ability to legally operate motor vehicle on a regular basis
In case you need any reasonable adjustment to continue with your process, let your recruiter know.
Non-Discrimination and Equal Employment Opportunities
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We respect and value what each individual contribution to our team, including their origin, education, sex, race, ethnic group, sexual orientation, gender expression and / or identity, religious context, age, generation, and disability. We believe that our ability to meet the needs and expectations of an increasingly diverse and global customer base is closely linked to the diversity and inclusion that we experience within General Motors.
GM n'assure pas de parrainage lié à l'immigration pour ce poste. Ne postulez pas à ce poste si vous avez besoin d'un parrainage immédiat ou futur de GM à des fins d'immigration.
Ce poste est hybride. Cela signifie que le candidat retenu doit se rendre sur un site donné au moins trois fois par semaine {ou à une autre fréquence imposée par son supérieur hiérarchique}.
Le candidat retenu devra voyager régulièrement (25-50 %) dans le cadre de ce poste.
Ce poste peut donner droit à des indemnités de déménagement.
Renseignements sur la diversité
General Motors est résolue à être un lieu de travail qui est non seulement exempt de discrimination illégale, mais aussi un endroit qui favorise véritablement l'inclusion et l'appartenance. Nous sommes convaincus que la diversité de la main-d'œuvre permet de créer un environnement dans lequel nos employés peuvent s'épanouir et développer de meilleurs produits pour nos clients. Nous encourageons les candidats intéressés à consulter les principales responsabilités et compétences requises pour chaque rôle et à postuler à tout poste qui leur correspond. Dans le cadre du processus de recrutement, les candidats peuvent devoir, le cas échéant, réussir une évaluation liée au poste ou une présélection d'emploi avant d'être embauchés. Pour en savoir plus, consultez notre processus de recrutement.
Déclaration concernant l'égalité d'accès à l'emploi (É.-U.)
General Motors est fière d'être un employeur souscrivant au principe de l'égalité d'accès à l'emploi. Tous les candidats qualifiés seront pris en compte, sans égard à la race, à la couleur, à la religion, au sexe, à l'orientation sexuelle, à l'identité de genre, à l'origine ethnique, aux situations de handicap ou au statut protégé d'ancien combattant.
Aménagements (É.-U. et Canada)
General Motors offre des occasions à tous les chercheurs d'emploi, y compris les personnes handicapées. Si vous avez besoin d'un accommodement raisonnable pour vous aider dans votre recherche d'emploi ou la soumission de votre candidature, envoyez-nous un courriel à l'adresse [email protected] ou appelez-nous au 800 865-7580. Veuillez inclure dans votre courriel une description spécifique du type d'accommodement demandé, ainsi que le titre d'emploi et le numéro de demande du poste auquel vous postulez.