[Skip To Content]

Performance Marketing Lead

  • [Location]
    • Mexico City, México
  • 职位类型 Full time
  • 发表
  • Job Requisition JR-202611343

描述

Performance Marketing & Data-Driven Decision-Making

  • Assist in designing, documenting, and executing performance marketing strategies that deliver measurable results.

  • In partnership with centralized marketing intelligence team, use and interpret analytics tools to measure the impact of cross-channel initiatives on brand-specific KPIs and refine strategies based on performance insights.

  • Leverage performance dashboards to track KPIs, share actionable insights with the broader team, and coordinate the activation and implementation of new performance marketing strategies based on insights

  • Monitor industry trends and identify new performance opportunities to keep campaigns competitive.

Collaboration and Integration

  • Partner cross-functionally with leaders in paid media, SEO, CRM, Marketing Strategy Intelligence, and website optimization to align efforts and ensure cohesive performance goals.

  • Act as a key liaison between performance marketing, marketing intelligence, and creative teams, ensuring optimization of campaign assets to meet audience and channel needs.

  • Facilitate alignment between marketing strategies and business goals through regular communication with stakeholders.

Cross-Channel Test-and-Learn Initiatives

  • Collaborate with Test & Learn team to develop and manage cross-channel test-and-learn plans that deliver insights which enhance campaign performance and efficiency.

  • Liaise with channel-specific leads (e.g., paid media, SEO, social) to define performance approaches and tests that align with overarching business objectives.

  • Track, analyze, and communicate key learnings to inform future marketing strategies.

Audience Planning & Funnel Optimization

  • Lead audience segmentation and planning to ensure marketing efforts target the most relevant customer groups.

  • Collaborate with internal teams to identify opportunities for improvement across the customer journey, from awareness to conversion.

  • Integrate audience insights across channels and throughout the marketing funnel to enhance engagement and conversion.

  • Work with analytics teams to refine audience strategies using data-driven insights.

Knowledge:

  • Bachelor’s degree in Marketing, Business Administration, Economy or a related field.

  • 5+ years of marketing, marketing strategy, agency, or management consulting experience, with a strong interest or focus on digital, ecommerce, performance marketing, data analytics, and campaign optimization.

  • 1-2 years crafting compelling, simple, executive ready strategy decks; strong level of comfort with PowerPoint.

  • High level of proficiency in Excel and marketing tools like Google Analytics, Google Ads, CRM platforms, and data visualization software; high comfort level with data

  • Strong organizational and analytical skills, creative problem-solving, and attention to detail.

  • Ability to work effectively in cross-functional teams and manage multiple projects simultaneously.

  • Exceptional written and verbal communication skills, with a knack for simplifying complex ideas for diverse audiences.

Work Appropriately

  • Hybrid: This position requires to work 3 days on site 2 days at home remote on a full-time basis.

In case you need any reasonable adjustment to continue with your process, let your recruiter know.

Remember to attach your CV when applying to this vacancy.

SPONSORSHIP NOT SUPPORTED: GM does not provide immigration-related sponsorship for this role, do not apply for this role if you will need GM immigration sponsorship now or in the future.

Non-Discrimination and Equal Employment Opportunities

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We respect and value what each individual contribution to our team, including their origin, education, sex, race, ethnic group, sexual orientation, gender expression and / or identity, religious context, age, generation, and disability. We believe that our ability to meet the needs and expectations of an increasingly diverse and global customer base is closely linked to the diversity and inclusion that we experience within General Motors.

Renseignements sur la diversité

General Motors est résolue à être un lieu de travail qui est non seulement exempt de discrimination illégale, mais aussi un endroit qui favorise véritablement l'inclusion et l'appartenance. Nous sommes convaincus que la diversité de la main-d'œuvre permet de créer un environnement dans lequel nos employés peuvent s'épanouir et développer de meilleurs produits pour nos clients. Nous encourageons les candidats intéressés à consulter les principales responsabilités et compétences requises pour chaque rôle et à postuler à tout poste qui leur correspond. Dans le cadre du processus de recrutement, les candidats peuvent devoir, le cas échéant, réussir une évaluation liée au poste ou une présélection d'emploi avant d'être embauchés.  Pour en savoir plus, consultez notre processus de recrutement.

Déclaration concernant l'égalité d'accès à l'emploi (É.-U.)

General Motors est fière d'être un employeur souscrivant au principe de l'égalité d'accès à l'emploi.  Tous les candidats qualifiés seront pris en compte, sans égard à la race, à la couleur, à la religion, au sexe, à l'orientation sexuelle, à l'identité de genre, à l'origine ethnique, aux situations de handicap ou au statut protégé d'ancien combattant. 

Aménagements (É.-U. et Canada)

General Motors offre des occasions à tous les chercheurs d'emploi, y compris les personnes handicapées. Si vous avez besoin d'un accommodement raisonnable pour vous aider dans votre recherche d'emploi ou la soumission de votre candidature, envoyez-nous un courriel à l'adresse [email protected] ou appelez-nous au 800 865-7580. Veuillez inclure dans votre courriel une description spécifique du type d'accommodement demandé, ainsi que le titre d'emploi et le numéro de demande du poste auquel vous postulez.