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Customer Research Analyst - Brand Health & Market Effectiveness

  • 위치
    • Warren, Michigan
  • 직무 유형 Full time
  • 게시됨
  • Job Requisition JR-202614091

설명

The Role

Are you passionate about translating the voice of the customer into strategic insights that inform strategic marketing and media decisions? As a Customer Research Analyst, you will design and execute research studies that generate actionable insights and recommendations on marketing, brand perceptions, and behaviors. You’ll work closely with internal teams to help shape the future of our brands and marketing strategies.

What You'll Do

  • Design and execute quantitative and qualitative research aligned with business strategy, including questionnaires, discussion guides, and analysis plans, with rigor and agility.

  • Support continuous tracking and custom research projects

  • Translate tracker, campaign, and custom research results into strategic recommendations that directly inform brand strategy, communications planning, creative development, and media planning decisions.

  • Evaluate in-market campaign performance across channels, campaigns, audiences, etc. to translate findings into actionable direction for media and brand teams

  • Communicate findings in clear, compelling narratives tailored to the audience, influencing decisions from working teams through senior leadership.

  • Collaborate with business partners and research managers to clarify objectives and select appropriate methodologies.

  • Manage vendor relationships, project logistics, timelines, purchase processes, and invoicing with a high degree of accountability and operational discipline.

  • Manage multiple complex projects simultaneously, anticipating risks, aligning stakeholders, and ensuring high-quality delivery against timelines.

  • Explore and apply innovative research approaches, tools, and workflows that improve speed, quality, and depth of insight.

Required Qualifications  

  • Bachelor’s degree.

  • 2+ years of market research or related work experience.

  • Brings curiosity to the role by asking thoughtful questions, taking initiative, and finding resourceful ways to solve problems.

  • Strong critical thinking and analytical skills; with proficiency in running cross-tabs and mining raw data sets.

  • Excellent collaboration and communication skills; able to present findings to diverse audiences.

  • Outstanding organizational and project management skills; able to manage multiple deliverables and deadlines with attention to detail.

  • Use AI-enabled tools appropriately to support tasks such as questionnaire drafting, open-end synthesis, desk research, and insight summarization, with human judgment and research rigor.

  • Experience with market research platforms (statistical analysis tools, survey programming tools, etc.).

  • Proficient in Word, PowerPoint, and Excel.

Preferred Qualifications

  • Advanced degree in Marketing Research, Analytics, Behavioral Sciences, or related field.

  • Experience with brand trackers, brand equity frameworks, campaign measurement platforms or related marketing performance approaches.

  • Familiarity with advanced quantitative and qualitative methodologies (e.g., Conjoint, Max Diff, etc.). 

  • Experience using Qualtrics platform (programming, java script, Stats IQ, XM Directory, Text IQ) as well as other DIY survey/sampling tools

  • Experience using mTAB, SPSS, or other statistical tools for analyzing data

  • Familiarity with statistical concepts and applications.

Location: Hybrid. This role is categorized as hybrid. This means the successful candidate is expected to report to the - Global HQ Warren, Mi three times per week, at minimum [or other frequency dictated by the business]


Relocation: This role is NOT eligible for relocation benefits

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)

다양성 정보

General Motors는 법적으로 금지된 차별을 배제하는 것은 물론 포용성과 소속감을 진정으로 장려하는 직장이 되기 위해 노력하고 있습니다. 당사는 다양성이 보장되는 환경에서 직원들이 역량을 발휘하고 우리 고객을 위한 더 좋은 제품을 개발할 수 있다고 믿습니다. 따라서 입사에 관심 있는 사람이 있다면 포지션별 주요 업무와 자격을 확인하고 본인이 보유한 기술과 능력에 부합하는 모든 포지션에 적극적으로 지원하기를 장려합니다. 지원자는 채용 과정에서 역할 관련 평가(해당하는 경우) 및/또는 채용 전 스크리닝을 통과해야 합니다.  자세한 정보는 GM 채용 과정 안내를 참고하십시오.

공평한 취업 기회 선언 (미국)

General Motors는 공평한 기회를 제공하는 고용주임을 자부합니다.  자격을 만족하는 지원자는 인종과 피부색, 성별, 성적 지향, 성별 정체성, 국적, 장애, 재향 군인 보호법 적용 여부와 상관없이 채용 후보로서 심사를 받습니다. 

숙소 (미국 및 캐나다)

General Motors는 장애인을 포함한 모든 구직자들에게 취업 기회를 제공합니다. 구직이나 취업 지원에 도움이 되는 합리적인 숙소가 필요한 경우 [email protected]으로 이메일을 보내시거나 800-865-7580으로 전화주십시오. 이메일에, 귀하가 요청하는 특정한 숙소에 대한 설명과 귀하가 지원하는 직무와 채용 요청서 번호를 포함해주세요.