Customer Research Analyst - Brand Health & Market Effectiveness

Descripción

The Role

Are you passionate about translating the voice of the customer into strategic insights that inform strategic marketing and media decisions? As a Customer Research Analyst, you will design and execute research studies that generate actionable insights and recommendations on marketing, brand perceptions, and behaviors. You’ll work closely with internal teams to help shape the future of our brands and marketing strategies.

What You'll Do

• Design and execute quantitative and qualitative research aligned with business strategy, including questionnaires, discussion guides, and analysis plans, with rigor and agility.

• Support continuous tracking and custom research projects

• Translate tracker, campaign, and custom research results into strategic recommendations that directly inform brand strategy, communications planning, creative development, and media planning decisions.

• Evaluate in-market campaign performance across channels, campaigns, audiences, etc. to translate findings into actionable direction for media and brand teams

• Communicate findings in clear, compelling narratives tailored to the audience, influencing decisions from working teams through senior leadership.

• Collaborate with business partners and research managers to clarify objectives and select appropriate methodologies.

• Manage vendor relationships, project logistics, timelines, purchase processes, and invoicing with a high degree of accountability and operational discipline.

• Manage multiple complex projects simultaneously, anticipating risks, aligning stakeholders, and ensuring high-quality delivery against timelines.

• Explore and apply innovative research approaches, tools, and workflows that improve speed, quality, and depth of insight.

Required Qualifications  

• Bachelor’s degree.

• 2+ years of market research or related work experience.

• Brings curiosity to the role by asking thoughtful questions, taking initiative, and finding resourceful ways to solve problems.

• Strong critical thinking and analytical skills; with proficiency in running cross-tabs and mining raw data sets.

• Excellent collaboration and communication skills; able to present findings to diverse audiences.

• Outstanding organizational and project management skills; able to manage multiple deliverables and deadlines with attention to detail.

• Use AI-enabled tools appropriately to support tasks such as questionnaire drafting, open-end synthesis, desk research, and insight summarization, with human judgment and research rigor.

• Experience with market research platforms (statistical analysis tools, survey programming tools, etc.).

• Proficient in Word, PowerPoint, and Excel.

Preferred Qualifications

• Advanced degree in Marketing Research, Analytics, Behavioral Sciences, or related field.

• Experience with brand trackers, brand equity frameworks, campaign measurement platforms or related marketing performance approaches.

• Familiarity with advanced quantitative and qualitative methodologies (e.g., Conjoint, Max Diff, etc.). 

• Experience using Qualtrics platform (programming, java script, Stats IQ, XM Directory, Text IQ) as well as other DIY survey/sampling tools

• Experience using mTAB, SPSS, or other statistical tools for analyzing data

• Familiarity with statistical concepts and applications.

Location: Hybrid. This role is categorized as hybrid. This means the successful candidate is expected to report to the - Global HQ Warren, Mi three times per week, at minimum [or other frequency dictated by the business]

Relocation: This role is NOT eligible for relocation benefits

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)

Información sobre diversidad

General Motors se compromete a ser un lugar de trabajo en el cual no solo no haya discriminación indebida, sino que fomente con sinceridad la inclusión y el sentido de pertenencia. Creemos firmemente que la diversidad del personal crea un entorno en el cual nuestros empleados pueden prosperar y desarrollar mejores productos para nuestros clientes. Instamos a los candidatos interesados a que revisen las responsabilidades y aptitudes clave para cada puesto y se postulen para los puestos que coincidan con sus habilidades y capacidades. Es posible que, cuando corresponda, se les pida a los solicitantes que están en el proceso de contratación que completen satisfactoriamente una o más evaluaciones relacionadas con su función y/o una evaluación previa al empleo antes de comenzar a trabajar.  Para obtener más información, visite Cómo contratamos.

Declaración de igualdad de oportunidades en el empleo (EE.UU.)

General Motors se enorgullece de ser un empleador que ofrece igualdad de oportunidades.  Todos los solicitantes calificados serán tenidos en cuenta para el empleo sin distinción de raza, color, religión, sexo, orientación sexual, identidad de género, nacionalidad, discapacidad o condición de veterano protegido. 

Adecuaciones (EE.UU. y Canadá)

General Motors ofrece oportunidades a todos los solicitantes de empleo, incluyendo las personas con discapacidades. Si necesita una adecuación razonable para ayudarle con su búsqueda o solicitud de empleo, envíenos un correo electrónico a [email protected] o llámenos al 800-865-7580. En su correo electrónico, incluya una descripción del puesto específico que está solicitando, así como el título del empleo y el número de solicitud del puesto que está solicitando.