설명
This position is responsible for leading content strategy and website optimization efforts, and will aid in creating world-class website experience, including strategy, creative development, implementation and management of related brand experience platforms, devices, and tools (vehicle configurators, inventory, etc.).
Responsibilities:
- Define and lead execution of Mexico’s website strategy that supports local business objectives and priorities.
- Own the content and asset development process to support carry-over, reveal, and launch vehicles as well as additional business priorities as required.
- Define locally relevant SEO goals and implement best practices to increase organic traffic and business outcomes.
- Manage world-class website operations by coordinating with product management, CRM, agencies, and regional internal stakeholders.
- Become the consumer’s advocate by implementing industry’s best practices, usability research and customer insights/principles throughout the design and development process.
- Effectively collaborate with multiple cross-functional partners within a large organization.
- Regularly review analytics reporting and provide actionable insights to enhance user experience and increase conversion rate.
- Help drive ongoing digital optimization priorities, including A/B testing and Test/Target initiatives.
- Manage usability studies, competitive review/audits, and benchmarking studies.
Qualifications:
- 7+ years digital marketing, website content, or digital product management experience required
- Deep knowledge of content strategy, search engine optimization, and user experience (UX) design is a plus with a proven track record driving innovation in digital spaces
- Engineering, Business Administration, Marketing or equivalent bachelor's degree required
- Demonstrated experience navigating large, global-scale organizations successfully
- Automotive experience - preferred
Skills and Abilities
- Passion for all things digital, with strong knowledge of digital trends, relentless drive for innovation and a continuous improvement mindset
- Outstanding understanding of content strategy implementation on consumer websites/apps, as illustrated in past content strategy deliverables
- Knowledge of SEO and SEM and how they apply to content marketing
- Developed organizational skills including the ability to prioritize, handle multiple projects simultaneously, and meet deadlines
- Experience leading multiple internal/agency partners and collaborating closely with them to bring your vision to life
- Ability to collaborate effectively with cross functional teams across a large organization
- Experience with usability testing, A/B testing, and translating user insights into site improvements
- Strong analytical skills, with the ability to digest site metrics and turn them into recommended actions
- Demonstrated understanding of digital creative, media, and measurement
- Advanced english level is required
Hybrid: This position requires to work 3 days on site 2 days at home remote on a full-time basis.
In case you need any reasonable adjustment to continue with your process, let your recruiter know.
Remember to attach your CV when applying to this vacancy.
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We respect and value what each individual contribution to our team, including their origin, education, sex, race, ethnic group, sexual orientation, gender expression and / or identity, religious context, age, generation, and disability. We believe that our ability to meet the needs and expectations of an increasingly diverse and global customer base is closely linked to the diversity and inclusion that we experience within General Motors.
GM은 이 직무에 대해 이민 관련 스폰서십을 제공하지 않습니다. 현재 또는 미래에 GM 이민 스폰서십이 필요한 경우 이 직무에 지원하지 마십시오.
이 직무는 하이브리드 직무로 분류됩니다. 즉, 선발된 지원자는 특정 근무지로 주 3일 이상(또는 관리자가 지정한 다른 빈도로) 특정 근무지로 출근해야 합니다.
선발된 지원자는 이 직무를 위해 25% 미만의 출장을 다녀야 합니다.
이 직무는 리로케이션 혜택을 받을 수 있습니다.
다양성 정보
General Motors는 법적으로 금지된 차별을 배제하는 것은 물론 포용성과 소속감을 진정으로 장려하는 직장이 되기 위해 노력하고 있습니다. 당사는 다양성이 보장되는 환경에서 직원들이 역량을 발휘하고 우리 고객을 위한 더 좋은 제품을 개발할 수 있다고 믿습니다. 따라서 입사에 관심 있는 사람이 있다면 포지션별 주요 업무와 자격을 확인하고 본인이 보유한 기술과 능력에 부합하는 모든 포지션에 적극적으로 지원하기를 장려합니다. 지원자는 채용 과정에서 역할 관련 평가(해당하는 경우) 및/또는 채용 전 스크리닝을 통과해야 합니다. 자세한 정보는 GM 채용 과정 안내를 참고하십시오.
공평한 취업 기회 선언 (미국)
General Motors는 공평한 기회를 제공하는 고용주임을 자부합니다. 자격을 만족하는 지원자는 인종과 피부색, 성별, 성적 지향, 성별 정체성, 국적, 장애, 재향 군인 보호법 적용 여부와 상관없이 채용 후보로서 심사를 받습니다.
숙소 (미국 및 캐나다)
General Motors는 장애인을 포함한 모든 구직자들에게 취업 기회를 제공합니다. 구직이나 취업 지원에 도움이 되는 합리적인 숙소가 필요한 경우 [email protected]으로 이메일을 보내시거나 800-865-7580으로 전화주십시오. 이메일에, 귀하가 요청하는 특정한 숙소에 대한 설명과 귀하가 지원하는 직무와 채용 요청서 번호를 포함해주세요.