Descripción

This position is responsible for leading content strategy and website optimization efforts, and will aid in creating world-class website experience, including strategy, creative development, implementation and management of related brand experience platforms, devices, and tools (vehicle configurators, inventory, etc.).

Responsibilities:

Define and lead execution of Mexico’s website strategy that supports local business objectives and priorities.
Own the content and asset development process to support carry-over, reveal, and launch vehicles as well as additional business priorities as required.
Define locally relevant SEO goals and implement best practices to increase organic traffic and business outcomes.
Manage world-class website operations by coordinating with product management, CRM, agencies, and regional internal stakeholders.
Become the consumer’s advocate by implementing industry’s best practices, usability research and customer insights/principles throughout the design and development process.
Effectively collaborate with multiple cross-functional partners within a large organization.
Regularly review analytics reporting and provide actionable insights to enhance user experience and increase conversion rate.
Help drive ongoing digital optimization priorities, including A/B testing and Test/Target initiatives.
Manage usability studies, competitive review/audits, and benchmarking studies.

Qualifications:

7+ years digital marketing, website content, or digital product management experience required
Deep knowledge of content strategy, search engine optimization, and user experience (UX) design is a plus with a proven track record driving innovation in digital spaces
Engineering, Business Administration, Marketing or equivalent bachelor's degree required
Demonstrated experience navigating large, global-scale organizations successfully
Automotive experience - preferred

Skills and Abilities

Passion for all things digital, with strong knowledge of digital trends, relentless drive for innovation and a continuous improvement mindset
Outstanding understanding of content strategy implementation on consumer websites/apps, as illustrated in past content strategy deliverables
Knowledge of SEO and SEM and how they apply to content marketing
Developed organizational skills including the ability to prioritize, handle multiple projects simultaneously, and meet deadlines
Experience leading multiple internal/agency partners and collaborating closely with them to bring your vision to life
Ability to collaborate effectively with cross functional teams across a large organization
Experience with usability testing, A/B testing, and translating user insights into site improvements
Strong analytical skills, with the ability to digest site metrics and turn them into recommended actions
Demonstrated understanding of digital creative, media, and measurement
Advanced english level is required

Hybrid: This position requires to work 3 days on site 2 days at home remote on a full-time basis.

In case you need any reasonable adjustment to continue with your process, let your recruiter know.

Remember to attach your CV when applying to this vacancy.

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We respect and value what each individual contribution to our team, including their origin, education, sex, race, ethnic group, sexual orientation, gender expression and / or identity, religious context, age, generation, and disability. We believe that our ability to meet the needs and expectations of an increasingly diverse and global customer base is closely linked to the diversity and inclusion that we experience within General Motors.

GM no proporciona patrocinio relacionado con la inmigración para este puesto. No aplique para este puesto si va a necesitar patrocinio de inmigración de GM ahora o en el futuro.

Este puesto se clasifica como híbrido. Esto significa que se espera que el candidato seleccionado se presente en una ubicación específica al menos 3 veces por semana {o con otra frecuencia indicada por su líder}.

El candidato seleccionado deberá viajar menos del 25 % del tiempo para este puesto.

Este puesto podría ser elegible para beneficios de relocalización.

Información sobre diversidad

General Motors se compromete a ser un lugar de trabajo en el cual no solo no haya discriminación indebida, sino que fomente con sinceridad la inclusión y el sentido de pertenencia. Creemos firmemente que la diversidad del personal crea un entorno en el cual nuestros empleados pueden prosperar y desarrollar mejores productos para nuestros clientes. Instamos a los candidatos interesados a que revisen las responsabilidades y aptitudes clave para cada puesto y se postulen para los puestos que coincidan con sus habilidades y capacidades. Es posible que, cuando corresponda, se les pida a los solicitantes que están en el proceso de contratación que completen satisfactoriamente una o más evaluaciones relacionadas con su función y/o una evaluación previa al empleo antes de comenzar a trabajar. Para obtener más información, visite Cómo contratamos.

Declaración de igualdad de oportunidades en el empleo (EE.UU.)

General Motors se enorgullece de ser un empleador que ofrece igualdad de oportunidades. Todos los solicitantes calificados serán tenidos en cuenta para el empleo sin distinción de raza, color, religión, sexo, orientación sexual, identidad de género, nacionalidad, discapacidad o condición de veterano protegido.

Adecuaciones (EE.UU. y Canadá)

General Motors ofrece oportunidades a todos los solicitantes de empleo, incluyendo las personas con discapacidades. Si necesita una adecuación razonable para ayudarle con su búsqueda o solicitud de empleo, envíenos un correo electrónico a [email protected] o llámenos al 800-865-7580. En su correo electrónico, incluya una descripción del puesto específico que está solicitando, así como el título del empleo y el número de solicitud del puesto que está solicitando.