Descripción

The assistant Media Manager is a key position within the Performance Marketing in Mexico. This position will drive media strategy and planning for all four brands in General Motors Mexico. You will be charged with driving innovation and pushing boundaries of emerging media to engage with new and returning customers across the country. You will be asked to bring new ideas and strategies that will drive profitable growth by increasing our brands footprint in the country.

KEY RESPONSIBILITIES

Own the media planning process for retail and brand building campaigns for all GM brands in Mexico
Plan, monitor and evaluate performance of media plans in a continuous learning cycle
Develop fresh insights to drive innovation and keep up with current/future trends in media while enabling a smarter and more effective media strategy and buying decisions
Work effectively with the Brand and Product Marketing teams to understand brand initiatives, objectives, and goals to drive the most effective media plans
Effectively own and manage the allotted budget and drive appropriate investments and mix
Meet with media partners and evaluate offerings that contribute to business objectives
Liaison with GM Research and Marketing Science in the development of reports, mix models, identify and drive media KPIs across all channels and optimization plans
Develop and foster a strong relationship with corporate team experts including Audience, Ad Tech, and channel leads
Create and Lead Test & Learn media initiatives
Present and inform leadership across sales and marketing of media plans
Monitor and analyze key performance metrics; optimize campaign activities

REQUIRED CORE COMPETIENCIES:

Forward looking mindset; the ability to spot trends and understand where the industry and opportunity will be in the future
Think strategically and navigate effectively though complex, ambiguous situations
Demonstrated analytical skills with ability to extract insights from performance reports
Strong communication skills and the ability to influence cross-functionally
Excellent research and presentations skills
Takes initiative, is proactive, and composed under pressure

REQUIRED QUALIFICATIONS:

Bachelor’s degree required, preferred in marketing, business or other related fields
Minimum of 6 years of marketing experience with demonstrated history managing traditional and online media plans
Demonstrated understanding of all areas of media with familiarity with the various media platforms, technology, and processes
Experience working with global media agencies and partners
Successfully managed multiple projects and deadlines in a matrix-driven organization
Demonstrated ability to present including development of a PowerPoint presentation, oral presentation skills and ability to tell a story resulting in decision making
Automotive experience – preferred -
Advanced english level is required

Hybrid: This position requires to work 3 days on site 2 days at home remote on a full-time basis.

In case you need any reasonable adjustment to continue with your process, let your recruiter know.

Remember to attach your CV when applying to this vacancy.

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We respect and value what each individual contribution to our team, including their origin, education, sex, race, ethnic group, sexual orientation, gender expression and / or identity, religious context, age, generation, and disability. We believe that our ability to meet the needs and expectations of an increasingly diverse and global customer base is closely linked to the diversity and inclusion that we experience within General Motors.

GM no proporciona patrocinio relacionado con la inmigración para este puesto. No aplique para este puesto si va a necesitar patrocinio de inmigración de GM ahora o en el futuro.

Este puesto se clasifica como híbrido. Esto significa que se espera que el candidato seleccionado se presente en una ubicación específica al menos 3 veces por semana {o con otra frecuencia indicada por su líder}.

El candidato seleccionado deberá viajar menos del 25 % del tiempo para este puesto.

Este puesto podría ser elegible para beneficios de relocalización.

Información sobre diversidad

General Motors se compromete a ser un lugar de trabajo en el cual no solo no haya discriminación indebida, sino que fomente con sinceridad la inclusión y el sentido de pertenencia. Creemos firmemente que la diversidad del personal crea un entorno en el cual nuestros empleados pueden prosperar y desarrollar mejores productos para nuestros clientes. Instamos a los candidatos interesados a que revisen las responsabilidades y aptitudes clave para cada puesto y se postulen para los puestos que coincidan con sus habilidades y capacidades. Es posible que, cuando corresponda, se les pida a los solicitantes que están en el proceso de contratación que completen satisfactoriamente una o más evaluaciones relacionadas con su función y/o una evaluación previa al empleo antes de comenzar a trabajar. Para obtener más información, visite Cómo contratamos.

Declaración de igualdad de oportunidades en el empleo (EE.UU.)

General Motors se enorgullece de ser un empleador que ofrece igualdad de oportunidades. Todos los solicitantes calificados serán tenidos en cuenta para el empleo sin distinción de raza, color, religión, sexo, orientación sexual, identidad de género, nacionalidad, discapacidad o condición de veterano protegido.

Adecuaciones (EE.UU. y Canadá)

General Motors ofrece oportunidades a todos los solicitantes de empleo, incluyendo las personas con discapacidades. Si necesita una adecuación razonable para ayudarle con su búsqueda o solicitud de empleo, envíenos un correo electrónico a [email protected] o llámenos al 800-865-7580. En su correo electrónico, incluya una descripción del puesto específico que está solicitando, así como el título del empleo y el número de solicitud del puesto que está solicitando.