Descrição

General Motors is seeking a strong editorial strategist to help shape more creative, audience-centered storytelling for employees across the intranet and related internal channels.

The Manager, Employee Editorial Strategy will lead editorial strategy for employee content with a focus on stronger concepts, clearer themes, and more compelling story treatments that earn employee attention. The person in this role will help raise the bar for how stories are framed, packaged, and developed for internal audiences, while creating a closer connection to Content Studio and adjacent editorial partners.

What you’ll do

Own editorial strategy for employee-facing storytelling across the intranet and related internal channels
Develop creative concepts, themes, and story approaches that help important messages break through with busy employee audiences
Identify opportunities to package content in more engaging, useful, and visually strong ways
Establish a more consistent, modern editorial approach across employee communications
Partner with Content Studio and editorial teams to influence stronger asset development and more intentional story planning
Guide stakeholders toward clearer framing, sharper audience focus, and more effective content treatments
Use feedback, performance insights, and evolving audience needs to continuously improve the employee content experience
Set editorial vision and repeatable approaches that strengthen story performance over time
Lead and develop the employee editorial strategy team, including setting objectives and priorities, story development and content quality based on business needs
Manage performance, support workforce planning and ensure the team has the capabilities needed to meet current and future business needs

What you’ll need

Bachelor’s degree required
10+ years experience in editorial strategy, content development, journalism, brand publishing, or owned media
Exceptional writing and editing skills with strong editorial judgment
Experience coaching and developing team members through ongoing feedback, career support and a strong editorial bench
Proven ability to shape concepts and improve storytelling for digital audiences
Experience developing content themes, framing narratives, and elevating story packages
Strong collaboration skills and ability to work effectively across a matrixed organization
Experience partnering with creative teams or content development partners to support stronger storytelling
Strong understanding of what helps content attract attention and resonate with busy audiences on internal channels like intranet, Slack, and other front-line apps
Comfort using AI-enabled tools to improve research, planning, drafting, editing, or workflow efficiency while maintaining strong human judgment

Compensation:

The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws.

The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate.

The salary range for this role is ($149,500 - $199,800). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

What you’ll bring

The strongest candidates will combine strategic thinking, creative instinct, strong people leadership and high editorial standards. They will know how to turn important priorities into stronger concepts and clearer story themes, and how to help teams develop content that feels relevant, engaging, and built for employees from the start.

They will also bring a continuous-improvement mindset, helping GM strengthen the quality, consistency, and creative ambition of employee storytelling across channels. This leader will be comfortable operating with a high degree of independence, influencing across teams and functions, and owning measurable outcomes tied to the effectiveness of employee content.

#LI-MO1

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

função é exercida remotamente, mas se o candidato selecionado residir em uma quilometragem próxima ao escritório/fábrica da GM, ele deverá trabalhar presencialmente três vezes por semana {ou outra frequência determinada pelo seu gerente}.

Esta posição pode ser elegível para benefícios de relocação.

Informações sobre diversidade

A General Motors está comprometida em ser um local de trabalho que não só é livre de discriminação ilegal, como estimula verdadeiramente a inclusão e integração. Acreditamos enfaticamente que a diversidade na força de trabalho cria um ambiente no qual nossos colaboradores podem crescer e desenvolver melhores produtos para nossos clientes. Incentivamos os candidatos interessados a analisar as principais responsabilidades e qualificações de cada função e a se candidatar a qualquer cargo que corresponda a suas habilidades e capacidades. Os candidatos no processo de recrutamento podem, quando aplicável, ser solicitados a concluir com sucesso uma ou mais avaliações relacionadas à função e/ou uma seleção pré-emprego antes de iniciar o emprego. Para saber mais, acesse Como contratamos.

Declaração de Igualdade de Oportunidades de Emprego (EUA)

A General Motors tem orgulho de ser um empregador que oferece oportunidades iguais. Todos os candidatos qualificados serão considerados para o emprego, independentemente de raça, cor, religião, sexo, orientação sexual, identidade de gênero, origem nacional, deficiência ou status como veterano protegido.

Adaptações (EUA e Canadá)

A General Motors oferece oportunidades a todos os candidatos a emprego, incluindo pessoas com deficiências. Se você precisa de uma adaptação razoável para ajudá-lo na sua pesquisa de cargos ou solicitação de emprego, fale conosco pelo e-mail [email protected] ou pelo telefone 800-865-7580. No seu e-mail, inclua uma descrição da adaptação específica que você está solicitando assim como o nome do cargo e o número de requisição do cargo ao qual está se candidatando.