描述
This position is responsible for leading content strategy and website optimization efforts, and will aid in creating world-class website experience, including strategy, creative development, implementation and management of related brand experience platforms, devices, and tools (vehicle configurators, inventory, etc.).
Responsibilities:
- Define and lead execution of Mexico’s website strategy that supports local business objectives and priorities.
- Own the content and asset development process to support carry-over, reveal, and launch vehicles as well as additional business priorities as required.
- Define locally relevant SEO goals and implement best practices to increase organic traffic and business outcomes.
- Manage world-class website operations by coordinating with product management, CRM, agencies, and regional internal stakeholders.
- Become the consumer’s advocate by implementing industry’s best practices, usability research and customer insights/principles throughout the design and development process.
- Effectively collaborate with multiple cross-functional partners within a large organization.
- Regularly review analytics reporting and provide actionable insights to enhance user experience and increase conversion rate.
- Help drive ongoing digital optimization priorities, including A/B testing and Test/Target initiatives.
- Manage usability studies, competitive review/audits, and benchmarking studies.
Qualifications:
- 7+ years digital marketing, website content, or digital product management experience required
- Deep knowledge of content strategy, search engine optimization, and user experience (UX) design is a plus with a proven track record driving innovation in digital spaces
- Engineering, Business Administration, Marketing or equivalent bachelor's degree required
- Demonstrated experience navigating large, global-scale organizations successfully
- Automotive experience - preferred
Skills and Abilities
- Passion for all things digital, with strong knowledge of digital trends, relentless drive for innovation and a continuous improvement mindset
- Outstanding understanding of content strategy implementation on consumer websites/apps, as illustrated in past content strategy deliverables
- Knowledge of SEO and SEM and how they apply to content marketing
- Developed organizational skills including the ability to prioritize, handle multiple projects simultaneously, and meet deadlines
- Experience leading multiple internal/agency partners and collaborating closely with them to bring your vision to life
- Ability to collaborate effectively with cross functional teams across a large organization
- Experience with usability testing, A/B testing, and translating user insights into site improvements
- Strong analytical skills, with the ability to digest site metrics and turn them into recommended actions
- Demonstrated understanding of digital creative, media, and measurement
- Advanced english level is required
Hybrid: This position requires to work 3 days on site 2 days at home remote on a full-time basis.
In case you need any reasonable adjustment to continue with your process, let your recruiter know.
Remember to attach your CV when applying to this vacancy.
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We respect and value what each individual contribution to our team, including their origin, education, sex, race, ethnic group, sexual orientation, gender expression and / or identity, religious context, age, generation, and disability. We believe that our ability to meet the needs and expectations of an increasingly diverse and global customer base is closely linked to the diversity and inclusion that we experience within General Motors.
Renseignements sur la diversité
General Motors est résolue à être un lieu de travail qui est non seulement exempt de discrimination illégale, mais aussi un endroit qui favorise véritablement l'inclusion et l'appartenance. Nous sommes convaincus que la diversité de la main-d'œuvre permet de créer un environnement dans lequel nos employés peuvent s'épanouir et développer de meilleurs produits pour nos clients. Nous encourageons les candidats intéressés à consulter les principales responsabilités et compétences requises pour chaque rôle et à postuler à tout poste qui leur correspond. Dans le cadre du processus de recrutement, les candidats peuvent devoir, le cas échéant, réussir une évaluation liée au poste ou une présélection d'emploi avant d'être embauchés. Pour en savoir plus, consultez notre processus de recrutement.
Déclaration concernant l'égalité d'accès à l'emploi (É.-U.)
General Motors est fière d'être un employeur souscrivant au principe de l'égalité d'accès à l'emploi. Tous les candidats qualifiés seront pris en compte, sans égard à la race, à la couleur, à la religion, au sexe, à l'orientation sexuelle, à l'identité de genre, à l'origine ethnique, aux situations de handicap ou au statut protégé d'ancien combattant.
Aménagements (É.-U. et Canada)
General Motors offre des occasions à tous les chercheurs d'emploi, y compris les personnes handicapées. Si vous avez besoin d'un accommodement raisonnable pour vous aider dans votre recherche d'emploi ou la soumission de votre candidature, envoyez-nous un courriel à l'adresse [email protected] ou appelez-nous au 800 865-7580. Veuillez inclure dans votre courriel une description spécifique du type d'accommodement demandé, ainsi que le titre d'emploi et le numéro de demande du poste auquel vous postulez.