Descripción
Work Arrangement: This role is categorized as hybrid. This means the successful candidate is expected to report to Warren three times per week, at minimum.
The Role
Global Customer Research (GCR) is seeking talented, hard-working individuals to gather, analyze and synthesize the voice of the customer data to inform and impact internal client decisions, which is an essential role to fulfill the value of keeping the customer at the center of everything we do at GM. We are looking for individuals that are driven to understand the “Why’s” and identify “Implications” of the data.
What You'll Do
- Provide internal teams with consumer and market insights – including Brand Teams, Product Teams, Marketing, Planning, Program Management, Engineering, and Design.
- Develop and deliver effective presentations to inform business decisions and strategic initiatives to multiple GM leadership levels and organizations.
- Assist research manager in framing the specific learning objectives of the internal client for primary research.
- Work alongside the research manager to apply appropriate research methodologies that will best fulfill the research goal.
- Develop quantitative questionnaires and qualitative discussion guides.
- Monitor primary research study execution and respond appropriately throughout; collect, review, and analyze market research results using DIY tools as well as supplier-assisted fieldwork.
- Identify key insights from data analysis.
- Conduct special analyses utilizing current data, secondary data sources or industry trends to further enhance the research findings.
- Build the required purchasing documents and monitor supplier invoices.
- Duties may include management of a large-scale annual tracking study, including identification of study topics, analysis, and reporting, as well as internal client and supplier relationships.
Your Skills & Abilities ( Required Qualifications)
- Bachelor’s Degree
- 2-3 years of Market Research or related work experience
- Willingness to ask questions, take initiative and be resourceful.
- Confidence to help guide internal clients through research planning, execution, and insight phases.
- Demonstrated ability to work well in a collaborative team environment.
- Strong critical thinking and analytical skills; ability to work with cross-tabs and raw data sets.
- Excellent interpersonal skills and ability to work well with cross-functional teams (Brand Teams, Global Research Teams, Product Teams, Marketing, Planning, Engineering, Design and suppliers).
- Outstanding organizational/project management skills with attention to details
- Ability to work on multiple projects simultaneously, managing deliverables and deadlines.
- Strong written & oral communication skills; ability to present confidently to senior leadership.
- Proficient in the use of Google Workspaces
- Understand the principles of AI, Glean, or Copilot and use cases in Market Research.
What Will Give You A Competitive Edge ( Preferred Qualifications)
- Advanced degree or marketing research related certifications
- Experience using UserTesting and Qualtrics platform (programming, java script, Stats IQ, XM Directory) as well as other DIY survey/sampling tools
- Familiarity with statistical concepts and applications
- Familiarity with both quantitative and qualitative market research methodologies including Conjoint and Max Diff
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)
Este puesto se clasifica como híbrido. Esto significa que se espera que el candidato seleccionado se presente en una ubicación específica al menos 3 veces por semana {o con otra frecuencia indicada por su líder}.
El candidato seleccionado deberá viajar menos del 25 % del tiempo para este puesto.
Este puesto no es elegible para beneficios de reubicación. Los posibles costos de relocalización serán responsabilidad del candidato seleccionado.
Información sobre diversidad
General Motors se compromete a ser un lugar de trabajo en el cual no solo no haya discriminación indebida, sino que fomente con sinceridad la inclusión y el sentido de pertenencia. Creemos firmemente que la diversidad del personal crea un entorno en el cual nuestros empleados pueden prosperar y desarrollar mejores productos para nuestros clientes. Instamos a los candidatos interesados a que revisen las responsabilidades y aptitudes clave para cada puesto y se postulen para los puestos que coincidan con sus habilidades y capacidades. Es posible que, cuando corresponda, se les pida a los solicitantes que están en el proceso de contratación que completen satisfactoriamente una o más evaluaciones relacionadas con su función y/o una evaluación previa al empleo antes de comenzar a trabajar. Para obtener más información, visite Cómo contratamos.
Declaración de igualdad de oportunidades en el empleo (EE.UU.)
General Motors se enorgullece de ser un empleador que ofrece igualdad de oportunidades. Todos los solicitantes calificados serán tenidos en cuenta para el empleo sin distinción de raza, color, religión, sexo, orientación sexual, identidad de género, nacionalidad, discapacidad o condición de veterano protegido.
Adecuaciones (EE.UU. y Canadá)
General Motors ofrece oportunidades a todos los solicitantes de empleo, incluyendo las personas con discapacidades. Si necesita una adecuación razonable para ayudarle con su búsqueda o solicitud de empleo, envíenos un correo electrónico a [email protected] o llámenos al 800-865-7580. En su correo electrónico, incluya una descripción del puesto específico que está solicitando, así como el título del empleo y el número de solicitud del puesto que está solicitando.




