Engineering Manager, CMS & Commerce Integration

Work Arrangement:

Hybrid: This role is categorized as hybrid. This means the successful candidate is expected to report to Milford or Warren, MI three times per week.

The Role:

The  Engineering Manager, MarTech & Headless Commerce Integration (CMS / AEM / Shopify)  owns the end-to-end strategy, implementation, and operations of the content and integration layer that connects Adobe Experience Manager (AEM) and Adobe Target with our headless e-commerce platform (Shopify Plus) for  OnStar digital commerce.  

 This leader drives how rich, segmented content authored in AEM and targeted via Adobe Target flows reliably into our OnStar.com and advisor-facing Shopify-based storefronts and other OnStar digital experiences, supporting  multi-region, and multi-channel journeys . 

You will lead a specialized web development and integration team focused on OnStar, acting as the architectural guide for headless web experiences, data pipelines, and APIs (GraphQL, REST, webhooks) while serving as a primary strategic partner to central GM platform teams that own the Adobe and commerce platforms. Your work will ensure that OnStar content creators can move quickly while the underlying systems remain secure, scalable, and highly available. 

What You’ll Do

Platform Ownership & Strategy 

• Own the  AEM/CMS vision, roadmap, and technical direction.   

• Define and drive  content architecture, templates, components, and governance  to support reusable, scalable experiences.  

• Partner with product and marketing to prioritize CMS capabilities that unlock  cross-segmentation, personalization, and experimentation .  

• Ensure the platform meets  performance, security, accessibility, and compliance  requirements. 

Cross-Segmentation & Content Architecture 

• Design and govern  content models  that support audience- or segment-based experiences (e.g., brand, market, customer segment, product line).  

• Enable  content re-use and inheritance  across regions, brands, and channels while allowing localized flexibility.  

• Partner with analytics and experimentation teams to ensure content structures support  A/B testing, targeting, and insights  (e.g., Adobe Target, Analytics, or equivalent).  

• Define standards for  taxonomies, tagging, and metadata  to power search, recommendations, and reporting. 

Web & Experience Delivery 

• Collaborate with  web application teams  (e.g., React/Next.js, Shopify, micro-frontends) to integrate AEM-delivered content into customer-facing experiences.  

• Ensure robust  APIs, caching, and integration patterns  between AEM and downstream web properties and services.  

• Partner with UX/design to define  component libraries and authoring experiences  that enable rapid iteration without sacrificing quality or performance.  

• Drive practices that maintain  page performance (Core Web Vitals), availability, and scalability  for content-driven experiences. 

Operations, Reliability & Vendor Management 

• Establish and oversee  operational runbooks, SLOs/SLAs, monitoring, and incident response  for AEM/CMS.  

• Partner with infrastructure/SRE teams and vendors (e.g., Adobe) to manage  environments, releases, and upgrades .  

• Own relationships with  implementation partners and agencies , defining clear scopes, deliverables, and quality expectations.  

• Drive continuous improvement through  post-incident reviews, capacity planning, and cost optimization . 

People Leadership  

• Lead and develop a  high-performing team  of CMS/AEM engineers, authors, and/or administrators, including hiring, onboarding, coaching, and performance management.  

• Set clear goals, provide regular feedback, and support  career development and planning  for team members (including senior ICs and future leaders).  

• Establish healthy  team rituals and ways of working  (1:1s, standups, retros, planning) that promote transparency, accountability, and continuous improvement.  

• Foster  inclusive, cross-functional collaboration  with product, design, marketing, and engineering partners, resolving conflicts and aligning on priorities when trade-offs are required.  

• Champion  modern engineering and product practices  (e.g., agile delivery, experimentation, data-driven decision making) and model the behaviors you expect from the team. 

Your Skills & Abilities (Required Qualifications)

• 3+ years  of experience in  digital experience, CMS platforms, or web engineering , including 2 + years  owning or leading AEM or similar enterprise CMS.  

• 10 years of relevant experience

• Demonstrated experience designing and operating  AEM Sites  (or equivalent), including templates, components, workflows, permissions, and publishing models.  

• Hands-on background working with  web technologies  (e.g., HTML/CSS/JS, React, APIs, CDNs, caching, performance optimization). 
   Experience with  content modeling, taxonomies, and segmentation  to support multi-brand or multi-region digital experiences. 

•  Proven ability to  lead teams and/or vendors , manage complex roadmaps, and deliver against clear KPIs. 

•  Demonstrated  people management experience  (e.g., 2+ years managing engineers or cross-functional digital teams, including hiring, performance management, and coaching). 

•  Strong  stakeholder management and communication skills , with the ability to translate between business goals and technical solutions. 

What Will Give You A Competitive Edge (Preferred Qualifications)

• Experience with  Adobe Experience Cloud  ecosystem (e.g., AEM as a Cloud Service, Adobe Target, Adobe Analytics, Launch/Tags).  

• Backend development experience (Java, Spring Boot, Microservices)

• Background in  eCommerce, subscriptions, or digital customer journeys  across multiple brands or markets. 

• Experience with  headless e-commerce platforms  such as  Shopify Plus  (Online Store, Checkout, Hydrogen, metafields), with a focus on  system integration and data synchronization  between Shopify and AEM/other CMS platforms.  

• Experience integrating AEM with  headless/front-end frameworks  (e.g., React, Next.js, Hydrogen, SPA frameworks) and microservices.  

• Familiarity with  modern DevOps/SRE practices  (CI/CD, infrastructure-as-code, observability, reliability engineering).  

• Experience leading  cross-functional initiatives  involving marketing, product, and engineering at enterprise scale. 

Additional Information:
This role may be eligible for relocation benefits.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)