Assistant Product Manager – Digital Retail Platform (DRP)

Descripción

GM has built a Digital Retailing Platform (DRP) that delivers a seamless, end-to-end vehicle shopping and purchase experience for customers and dealers. Built on the principles of speed, simplicity, and transparency, the DRP unifies customer and dealer interactions across brands and retail touchpoints. The platform is developed in conjunction with a technology provider experienced in automotive digital retailing.

Role summary

The Assistant Product Manager - Digital Retail Platform is responsible for supporting and driving key elements of the DRP including: the Vehicle Search Results (VSR) page, Vehicle Details Page (VDP), and the Tier 3 DRP experience. As a connector across product and technology teams, this role helps shape the DRP roadmap and deliver enhancements that elevate the end-to-end digital shopping journey.

What You'll Do

Reporting to the CX Product Manager - Digital Retail Platform, the Assistant Product Manager - Digital Retail Platform will:

• Serve as the product owner of the VSR & VDP within the Digital Retail Platform, ensuring the experience is accurate, continuously optimized, and aligned to brand, dealer, and customer needs.
• Act as a primary liaison between the DRP product team and technology team, ensuring requirements are captured, prioritized, and clearly communicated.
• Design and deliver DRP enhancements throughout the customer journey, from discovery through purchase.
• Own the end-to-end T3 DRP experience by identifying optimizations, managing activations, and partnering with the GM Dealer Website Choice (DWC) team.
• Partner with the broader DRP product team to define, prioritize, and execute roadmap features across the end-to-end DRP experience.
• Act as a bridge between GM business teams, IT teams and technology partner, enabling effective collaboration across design, development, and delivery.
• Use data, customer insights, and performance metrics to identify opportunities, evaluate enhancements, and improve the digital shopping journey.
• Drive execution of enhancements through structured planning, strong meeting facilitation, risk identification and mitigation, and effective use of product management tools and frameworks.

Required Qualifications

• Bachelor’s degree in business, marketing, product management, communications, or a related field
• 5-7+ years of experience in product management, digital commerce, digital marketing, customer experience, or closely related fields
• 3+ years of direct experience supporting or owning digital product delivery, including translating business needs into requirements, prioritizing work, and partnering with design and technology teams through launch
• Experience working fast-paced product delivery environments, including backlog management, user story development, roadmap support, and cross-functional execution
• Experience using data, customer insights, and digital performance metrics to identify issues, evaluate opportunities, and improve customer experiences
• Demonstrated ability to bring structure and discipline to complex, multi-dimensional projects, balancing strategic thinking with strong attention to detail
• Strong stakeholder management skills, including the ability to work across business, brand, dealer, and technology teams and synthesize competing priorities into clear recommendations
• Passion for customer-centric digital experiences
• Customer-focused professional with a passion for building strong digital experiences
• Self-driven, curious, and adaptable, with the ability to learn quickly and thrive in fast-paced, ambiguous environments
• Storytelling skills, with the ability to synthesize complex topics into clear recommendations for senior stakeholders
• Collaborative team player who fosters an inclusive One Team mindset across cross-functional partners
• Strong communicator with a positive, can-do attitude, solid work ethic, and business mindset
• Automotive sales, marketing, retail, and/or digital experience, including knowledge of dealer operations

Preferred Qualifications

• Understanding of the Dealer website landscape
• Familiarity with tools such as Figma, and project management applications
• Understanding of technical concepts such as vehicle data and inventory logic, systems integrations, APIs, and platform dependencies, with the ability to translate between engineering, data, and business teams

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

Este puesto se clasifica como híbrido. Esto significa que se espera que el candidato seleccionado se presente en una ubicación específica al menos 3 veces por semana {o con otra frecuencia indicada por su líder}.

Este puesto no es elegible para beneficios de reubicación. Los posibles costos de relocalización serán responsabilidad del candidato seleccionado.

Información sobre diversidad

General Motors se compromete a ser un lugar de trabajo en el cual no solo no haya discriminación indebida, sino que fomente con sinceridad la inclusión y el sentido de pertenencia. Creemos firmemente que la diversidad del personal crea un entorno en el cual nuestros empleados pueden prosperar y desarrollar mejores productos para nuestros clientes. Instamos a los candidatos interesados a que revisen las responsabilidades y aptitudes clave para cada puesto y se postulen para los puestos que coincidan con sus habilidades y capacidades. Es posible que, cuando corresponda, se les pida a los solicitantes que están en el proceso de contratación que completen satisfactoriamente una o más evaluaciones relacionadas con su función y/o una evaluación previa al empleo antes de comenzar a trabajar.  Para obtener más información, visite Cómo contratamos.

Declaración de igualdad de oportunidades en el empleo (EE.UU.)

General Motors se enorgullece de ser un empleador que ofrece igualdad de oportunidades.  Todos los solicitantes calificados serán tenidos en cuenta para el empleo sin distinción de raza, color, religión, sexo, orientación sexual, identidad de género, nacionalidad, discapacidad o condición de veterano protegido. 

Adecuaciones (EE.UU. y Canadá)

General Motors ofrece oportunidades a todos los solicitantes de empleo, incluyendo las personas con discapacidades. Si necesita una adecuación razonable para ayudarle con su búsqueda o solicitud de empleo, envíenos un correo electrónico a [email protected] o llámenos al 800-865-7580. En su correo electrónico, incluya una descripción del puesto específico que está solicitando, así como el título del empleo y el número de solicitud del puesto que está solicitando.