Descripción

The Role

The Global eCommerce Senior Insights Analyst translates eCommerce data into actionable insights that improve digital sales, customer experience, platform adoption, and operational performance. This role partners with Global Commerce, regional business teams, IT, Product, BI/EDAI, Finance, Marketing, and other stakeholders to establish consistent measurement practices, deliver reporting solutions, support analytics-platform launches, and enable effective use of data across regions.

What You’ll Do

Partner with business, technology, analytics, Finance, Product, Marketing, and regional teams to gather, prioritize, and document analytics requirements.
Own and maintain the global eCommerce measurement plan, KPI definitions, reporting roadmap, analytics standards, and improvement backlog.
Develop and maintain dashboards, scorecards, reports, and executive-ready analyses for daily, weekly, monthly, and quarterly business reviews.
Analyze traffic, engagement, conversion, orders, sales, customer behavior, product performance, and operational metrics to identify trends and opportunities.
Translate complex data into clear insights, recommendations, and actions for leaders and regional teams.
Monitor data quality, reporting accuracy, anomalies, tagging issues, and performance changes; coordinate resolution with technical and business partners.
Support analytics-platform implementations and enhancements from requirements and solution design through testing, launch, and post-launch support.
Coordinate tagging, data validation, dashboard configuration, reporting requirements, user access, and launch readiness.
Train regional stakeholders on analytics tools, eCommerce metrics, dashboards, benchmarks, and performance interpretation.
Create reusable templates, job aids, FAQs, and training materials that improve adoption and self-service capabilities.
Serve as a primary contact for regional questions related to reporting, metrics, data quality, dashboards, and eCommerce performance.
Lead or support projects by managing scope, milestones, risks, dependencies, status reporting, budgets, and outcomes.

Your Skills & Abilities (Required Qualifications)

Bachelor’s degree in business, analytics, information systems, marketing, computer science, or a related field, or equivalent experience.
6+ years of experience in business intelligence, analytics, reporting, or data-driven business operations.
Demonstrated experience developing, interpreting, and communicating business performance insights.
Strong proficiency with Microsoft Excel or Google Sheets and BI/reporting tools such as Cognos and Tableau, or comparable platforms.
Strong knowledge of eCommerce, digital commerce, marketing analytics, customer experience, or a related field.
Understanding of the automotive industry and the evolving digital commerce landscape.
Experience defining KPIs, developing measurement frameworks, improving data quality, and documenting reporting requirements.
Experience supporting analytics implementations, platform launches, system enhancements, or business-process changes.
Experience working with global or geographically distributed teams.
Strong project management, stakeholder management, communication, and problem-solving skills.
Ability to explain complex data and technical concepts to executives, business users, and technical teams.
Ability to work independently, manage multiple priorities, and operate effectively in an ambiguous environment.

What Can Give You a Competitive Advantage (Preferred Qualifications)

Experience with Shopify or another enterprise eCommerce platform.
Experience with digital or web analytics, site tagging, data layers, or customer-journey measurement
Working knowledge of SQL, data modeling, data warehouses, APIs, or analytics engineering concepts
Experience supporting international markets, multiple currencies, localized customer journeys, or regional operating models.
Experience developing training programs, job aids, enablement plans, or communities of practice
Experience with Agile delivery, requirements management, user acceptance testing, change management, or process improvement.
Experience applying AI or automation to reporting, analytics enablement, data quality, or operational support.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

Este puesto se clasifica como híbrido. Esto significa que se espera que el candidato seleccionado se presente en una ubicación específica al menos 3 veces por semana {o con otra frecuencia indicada por su líder}.

Este puesto no es elegible para beneficios de reubicación. Los posibles costos de relocalización serán responsabilidad del candidato seleccionado.

Información sobre diversidad

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Declaración de igualdad de oportunidades en el empleo (EE.UU.)

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Adecuaciones (EE.UU. y Canadá)

General Motors ofrece oportunidades a todos los solicitantes de empleo, incluyendo las personas con discapacidades. Si necesita una adecuación razonable para ayudarle con su búsqueda o solicitud de empleo, envíenos un correo electrónico a [email protected] o llámenos al 800-865-7580. En su correo electrónico, incluya una descripción del puesto específico que está solicitando, así como el título del empleo y el número de solicitud del puesto que está solicitando.