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Global Customer Research Sr. Analyst – Vehicle Content Optimization

  • 위치
    • Warren, Michigan
  • 직무 유형 Full time
  • 게시됨
  • Job Requisition JR-202610539

설명

The Role
As a Global Customer Research Sr. Analyst, you’ll lead advanced quantitative research that informs vehicle contenting and trim-level strategy, serving as a trusted advisor across GM.

You’ll design and execute primary research studies using conjoint-based tools and internal analytics platforms to turn customer preferences and profitability data into clear, actionable recommendations for Product Marketing, Program Teams, Finance, and other partners.

This role is ideal for a curious, consultative researcher who thrives on managing multiple priorities and translating complex data into business impact to ensure the Voice of the Customer is heard.
 

What You’ll Do

Drive business impact through content optimization research

  • Lead end-to-end market research studies that inform trim-level and feature content strategies by model, balancing profitability, customer value, and complexity.

  • Manage research supplier relationships and coordinate study timing, design, and deliverables to align with the GVDP and key decision points operating with minimal oversight.

  • Perform data outputs and scenario modeling using the in-house analysis platform.

Build insights and tell the story

  • Synthesize research findings, business case impacts, and customer insights into concise narratives and visualizations that clearly lay out trade‑offs and recommended paths forward.

  • Drive alignment and influence decisions in cross-functional meetings and leadership forums, representing the customer perspective while accounting for stakeholder constraints and objectives.

Partner across functions

  • Work with Product Marketing, Program Teams, Finance, Planning, Data Science, and Engineering to ensure study design, inputs, and outputs are grounded in both customer insight and financial reality.

  • Provide market model data and visuals for customer, feature, and vehicle insight briefs in collaboration with Global Customer Research colleagues.

Operational excellence and continuous improvement

  • Showcase Vehicle Content Optimization research capabilities in key forums to expand awareness and apply market model data to new use cases.

  • Contribute to continuous improvement by evolving the in-house analysis platform, streamlining processes, and enhancing standards and documentation.

Your Skills & Abilities (Required Qualifications) 

  • 5+ years of market/customer research experience, with a strong focus on quantitative methods (any internship or co-op experience will not be considered).

  • Advanced analytical and data-management skills, including work with large datasets and translating outputs into clear business insights and recommendations.

  • Excellent communication and storytelling skills; able to simplify complex analyses and present confidently to program teams and leadership audiences.

  • Strong project and stakeholder management skills; able to manage multiple priorities and influence cross-functionally.

  • Proficient in Word, PowerPoint, and Excel, and comfortable using AI productivity tools to improve efficiency and insight generation.

What Will Give You a Competitive Edge (Preferred Qualifications)

  • Working knowledge of a variety of research and analytics platforms (e.g., Qualtrics, mTab, SPSS, R/Python, Tableau, and similar).

  • Advanced Excel proficiency (e.g., pivot tables, complex formulas, basic macros/VBA).

  • Experience in conjoint methodologies (choice-based and/or adaptive) and advanced analytical techniques (e.g., TURF, elasticity modeling, MaxDiff, segmentation)

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

이 직무는 하이브리드 직무로 분류됩니다. 즉, 선발된 지원자는 특정 근무지로 주 3일 이상(또는 관리자가 지정한 다른 빈도로) 특정 근무지로 출근해야 합니다.

이 직무는 리로케이션 혜택을 받을 수 없습니다. 모든 리로케이션 관련 비용은 최종선정 된 지원자가 부담해야 합니다.

다양성 정보

General Motors는 법적으로 금지된 차별을 배제하는 것은 물론 포용성과 소속감을 진정으로 장려하는 직장이 되기 위해 노력하고 있습니다. 당사는 다양성이 보장되는 환경에서 직원들이 역량을 발휘하고 우리 고객을 위한 더 좋은 제품을 개발할 수 있다고 믿습니다. 따라서 입사에 관심 있는 사람이 있다면 포지션별 주요 업무와 자격을 확인하고 본인이 보유한 기술과 능력에 부합하는 모든 포지션에 적극적으로 지원하기를 장려합니다. 지원자는 채용 과정에서 역할 관련 평가(해당하는 경우) 및/또는 채용 전 스크리닝을 통과해야 합니다.  자세한 정보는 GM 채용 과정 안내를 참고하십시오.

공평한 취업 기회 선언 (미국)

General Motors는 공평한 기회를 제공하는 고용주임을 자부합니다.  자격을 만족하는 지원자는 인종과 피부색, 성별, 성적 지향, 성별 정체성, 국적, 장애, 재향 군인 보호법 적용 여부와 상관없이 채용 후보로서 심사를 받습니다. 

숙소 (미국 및 캐나다)

General Motors는 장애인을 포함한 모든 구직자들에게 취업 기회를 제공합니다. 구직이나 취업 지원에 도움이 되는 합리적인 숙소가 필요한 경우 [email protected]으로 이메일을 보내시거나 800-865-7580으로 전화주십시오. 이메일에, 귀하가 요청하는 특정한 숙소에 대한 설명과 귀하가 지원하는 직무와 채용 요청서 번호를 포함해주세요.