Descripción

The Role
As a Global Customer Research Sr. Analyst, you’ll lead advanced quantitative research that informs vehicle contenting and trim-level strategy, serving as a trusted advisor across GM.

You’ll design and execute primary research studies using conjoint-based tools and internal analytics platforms to turn customer preferences and profitability data into clear, actionable recommendations for Product Marketing, Program Teams, Finance, and other partners.

This role is ideal for a curious, consultative researcher who thrives on managing multiple priorities and translating complex data into business impact to ensure the Voice of the Customer is heard.

What You’ll Do

Drive business impact through content optimization research

Lead end-to-end market research studies that inform trim-level and feature content strategies by model, balancing profitability, customer value, and complexity.
Manage research supplier relationships and coordinate study timing, design, and deliverables to align with the GVDP and key decision points operating with minimal oversight.
Perform data outputs and scenario modeling using the in-house analysis platform.

Build insights and tell the story

Synthesize research findings, business case impacts, and customer insights into concise narratives and visualizations that clearly lay out trade‑offs and recommended paths forward.
Drive alignment and influence decisions in cross-functional meetings and leadership forums, representing the customer perspective while accounting for stakeholder constraints and objectives.

Partner across functions

Work with Product Marketing, Program Teams, Finance, Planning, Data Science, and Engineering to ensure study design, inputs, and outputs are grounded in both customer insight and financial reality.
Provide market model data and visuals for customer, feature, and vehicle insight briefs in collaboration with Global Customer Research colleagues.

Operational excellence and continuous improvement

Showcase Vehicle Content Optimization research capabilities in key forums to expand awareness and apply market model data to new use cases.
Contribute to continuous improvement by evolving the in-house analysis platform, streamlining processes, and enhancing standards and documentation.

Your Skills & Abilities (Required Qualifications)

5+ years of market/customer research experience, with a strong focus on quantitative methods (any internship or co-op experience will not be considered).
Advanced analytical and data-management skills, including work with large datasets and translating outputs into clear business insights and recommendations.
Excellent communication and storytelling skills; able to simplify complex analyses and present confidently to program teams and leadership audiences.
Strong project and stakeholder management skills; able to manage multiple priorities and influence cross-functionally.
Proficient in Word, PowerPoint, and Excel, and comfortable using AI productivity tools to improve efficiency and insight generation.

What Will Give You a Competitive Edge (Preferred Qualifications)

Working knowledge of a variety of research and analytics platforms (e.g., Qualtrics, mTab, SPSS, R/Python, Tableau, and similar).
Advanced Excel proficiency (e.g., pivot tables, complex formulas, basic macros/VBA).
Experience in conjoint methodologies (choice-based and/or adaptive) and advanced analytical techniques (e.g., TURF, elasticity modeling, MaxDiff, segmentation)

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

Este puesto se clasifica como híbrido. Esto significa que se espera que el candidato seleccionado se presente en una ubicación específica al menos 3 veces por semana {o con otra frecuencia indicada por su líder}.

Este puesto no es elegible para beneficios de reubicación. Los posibles costos de relocalización serán responsabilidad del candidato seleccionado.

Información sobre diversidad

General Motors se compromete a ser un lugar de trabajo en el cual no solo no haya discriminación indebida, sino que fomente con sinceridad la inclusión y el sentido de pertenencia. Creemos firmemente que la diversidad del personal crea un entorno en el cual nuestros empleados pueden prosperar y desarrollar mejores productos para nuestros clientes. Instamos a los candidatos interesados a que revisen las responsabilidades y aptitudes clave para cada puesto y se postulen para los puestos que coincidan con sus habilidades y capacidades. Es posible que, cuando corresponda, se les pida a los solicitantes que están en el proceso de contratación que completen satisfactoriamente una o más evaluaciones relacionadas con su función y/o una evaluación previa al empleo antes de comenzar a trabajar. Para obtener más información, visite Cómo contratamos.

Declaración de igualdad de oportunidades en el empleo (EE.UU.)

General Motors se enorgullece de ser un empleador que ofrece igualdad de oportunidades. Todos los solicitantes calificados serán tenidos en cuenta para el empleo sin distinción de raza, color, religión, sexo, orientación sexual, identidad de género, nacionalidad, discapacidad o condición de veterano protegido.

Adecuaciones (EE.UU. y Canadá)

General Motors ofrece oportunidades a todos los solicitantes de empleo, incluyendo las personas con discapacidades. Si necesita una adecuación razonable para ayudarle con su búsqueda o solicitud de empleo, envíenos un correo electrónico a [email protected] o llámenos al 800-865-7580. En su correo electrónico, incluya una descripción del puesto específico que está solicitando, así como el título del empleo y el número de solicitud del puesto que está solicitando.