Descripción

The Role:

Do you want to be part of a high-impact team where consumer insights shape the future of mobility? As a Consumer Insights Analyst at General Motors, you’ll play a pivotal role in uncovering what customers truly want—translating data, market research, trends, and market signals into actionable and predictive insights that influence the design and development of next-generation products, technologies, and experiences. This position sits within the Global Customer Research group and offers the opportunity to directly impact strategic decisions across the organization.

What You’ll Do:

Represent the voice of the customer across cross-functional teams to ensure decisions reflect customer priorities, needs, and aspirations.
Market Analysis: Deliver consumer and market insights to key stakeholders in Brand, Product, Marketing, Planning, Engineering, Program Management, GM Energy, Vehicle Experience, and Design.
Tool & Data Expertise: Become a subject matter expert on analytical tools, data sources, and automotive industry trends.
Data Synthesis: Analyze internal and external data to identify key insights and recommend appropriate actions.
Insight Storytelling: Create and deliver compelling presentations that clearly communicate insights to inform strategic initiatives and leadership decisions.
Research Collaboration: Partner with other teams within GM Global Customer Research to identify and address knowledge gaps through additional research.
Process Understanding: Gain knowledge of the global vehicle development process and key stages where consumer input is essential.
Drive Innovation: Explore new ideas and testing bold approaches, including the use of AI and emerging technologies, to deliver high-quality, trusted insights.

Your Skills & Abilities (Required Qualifications)

Education: Bachelor’s degree in Market Research, Analytics, Behavioral Science or related fields.
Experience: 5+ years’ experience in consumer research, insights, planning, and/or marketing. (any internship or co-op experience will not be considered)
Analytical Skills: Strong critical thinking and analytical abilities, including the ability to synthesize large and complex data into concise, actionable insights.
Problem Solving: Ability to work through complex, ambiguous problems and develop data[1]driven solutions.
Collaboration: Proven ability to work effectively in cross-functional, team-based environments.
Communication: Excellent written and verbal communication skills; confident presenting to senior leadership.
Project Management: Strong organizational skills with the ability to manage multiple projects and meet deadlines.
Technical Proficiency: Skilled in Microsoft Word, PowerPoint, and Excel.
Commitment to Quality: Dedication to delivering accurate, relevant, and high-quality analysis.

What Will Give You a Competitive Edge (Preferred Qualifications)

Advanced Education: Master’s degree or marketing research-related certifications
Statistical Knowledge: Familiarity with statistical methods (e.g., factor analysis, cluster analysis, latent class analysis).
Tech Curiosity: Interest in automotive innovations including electric vehicles, digital experience, and safety technologies.
AI Integration: Experience leveraging AI or advanced analytics in consumer insights to enhance accuracy and actionability.
Industry Knowledge: Solid understanding of the automotive market and competitive landscape.
Tools: Technologies including but not limited to GLEAN, NVCS, COTS, Predict, PIN, M-Tab, Catalyst for Insight, and EZQ.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

Este puesto se clasifica como híbrido. Esto significa que se espera que el candidato seleccionado se presente en una ubicación específica al menos 3 veces por semana {o con otra frecuencia indicada por su líder}.

Este puesto no es elegible para beneficios de reubicación. Los posibles costos de relocalización serán responsabilidad del candidato seleccionado.

Información sobre diversidad

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Declaración de igualdad de oportunidades en el empleo (EE.UU.)

General Motors se enorgullece de ser un empleador que ofrece igualdad de oportunidades. Todos los solicitantes calificados serán tenidos en cuenta para el empleo sin distinción de raza, color, religión, sexo, orientación sexual, identidad de género, nacionalidad, discapacidad o condición de veterano protegido.

Adecuaciones (EE.UU. y Canadá)

General Motors ofrece oportunidades a todos los solicitantes de empleo, incluyendo las personas con discapacidades. Si necesita una adecuación razonable para ayudarle con su búsqueda o solicitud de empleo, envíenos un correo electrónico a [email protected] o llámenos al 800-865-7580. En su correo electrónico, incluya una descripción del puesto específico que está solicitando, así como el título del empleo y el número de solicitud del puesto que está solicitando.