Global Customer Research Sr. Analyst – Vehicle Content Optimization

Description

The Role
As a Global Customer Research Sr. Analyst, you’ll lead advanced quantitative research that informs vehicle contenting and trim-level strategy, serving as a trusted advisor across GM.

You’ll design and execute primary research studies using conjoint-based tools and internal analytics platforms to turn customer preferences and profitability data into clear, actionable recommendations for Product Marketing, Program Teams, Finance, and other partners.

This role is ideal for a curious, consultative researcher who thrives on managing multiple priorities and translating complex data into business impact to ensure the Voice of the Customer is heard.
 

What You’ll Do

Drive business impact through content optimization research

• Lead end-to-end market research studies that inform trim-level and feature content strategies by model, balancing profitability, customer value, and complexity.

• Manage research supplier relationships and coordinate study timing, design, and deliverables to align with the GVDP and key decision points operating with minimal oversight.

• Perform data outputs and scenario modeling using the in-house analysis platform.

Build insights and tell the story

• Synthesize research findings, business case impacts, and customer insights into concise narratives and visualizations that clearly lay out trade‑offs and recommended paths forward.

• Drive alignment and influence decisions in cross-functional meetings and leadership forums, representing the customer perspective while accounting for stakeholder constraints and objectives.

Partner across functions

• Work with Product Marketing, Program Teams, Finance, Planning, Data Science, and Engineering to ensure study design, inputs, and outputs are grounded in both customer insight and financial reality.

• Provide market model data and visuals for customer, feature, and vehicle insight briefs in collaboration with Global Customer Research colleagues.

Operational excellence and continuous improvement

• Showcase Vehicle Content Optimization research capabilities in key forums to expand awareness and apply market model data to new use cases.

• Contribute to continuous improvement by evolving the in-house analysis platform, streamlining processes, and enhancing standards and documentation.

Your Skills & Abilities (Required Qualifications) 

• 5+ years of market/customer research experience, with a strong focus on quantitative methods (any internship or co-op experience will not be considered).

• Advanced analytical and data-management skills, including work with large datasets and translating outputs into clear business insights and recommendations.

• Excellent communication and storytelling skills; able to simplify complex analyses and present confidently to program teams and leadership audiences.

• Strong project and stakeholder management skills; able to manage multiple priorities and influence cross-functionally.

• Proficient in Word, PowerPoint, and Excel, and comfortable using AI productivity tools to improve efficiency and insight generation.

What Will Give You a Competitive Edge (Preferred Qualifications)

• Working knowledge of a variety of research and analytics platforms (e.g., Qualtrics, mTab, SPSS, R/Python, Tableau, and similar).

• Advanced Excel proficiency (e.g., pivot tables, complex formulas, basic macros/VBA).

• Experience in conjoint methodologies (choice-based and/or adaptive) and advanced analytical techniques (e.g., TURF, elasticity modeling, MaxDiff, segmentation)

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Total Rewards | Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources. 

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. 

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

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