Assistant Manager, Digital Retail Platform

GM has built a Digital Retailing Platform (DRP) that delivers a seamless, end-to-end vehicle shopping and purchase experience for customers and dealers. Built on the principles of speed, simplicity, and transparency, the DRP unifies customer and dealer interactions across brands and retail touchpoints. The platform is developed in conjunction with a technology provider experienced in automotive digital retailing. 

Role summary  

The Assistant Product Manager - Digital Retail Platform is responsible for supporting and driving key elements of the DRP experience, including the vehicle configurator, brand relationship management, and CarBravo digital retail experiences. As a connector across product, UX, brand, and technology teams, this role helps shape the roadmap and deliver enhancements that elevate the end-to-end digital shopping journey. 

What You'll Do  

Reporting to the Product and Innovation Manager - Digital Retail Platform, the Assistant Product Manager - Digital Retail Platform will: 

• Serve as the product owner for the Configurator within the Digital Retail Platform, ensuring the experience is accurate, continuously optimized, and aligned to brand, dealer, and customer needs. 

• Act as a primary liaison between the DRP product team and brand stakeholders, ensuring brand-specific requirements are captured, prioritized, and clearly communicated. 

• Own the end-to-end CarBravo digital retailing experience, identifying optimizations that meet customer, dealer, and brand needs. 

• Lead agency partners across UX strategy and design to deliver DRP enhancements throughout the customer journey, from discovery through purchase. 

• Partner with the broader DRP product team to define, prioritize, and execute roadmap features across the end-to-end DRP experience. 

• Translate business needs into clear product requirements, and priorities for cross-functional delivery teams. 

• Act as a bridge between GM business teams, IT teams and technology partner, enabling effective collaboration across design, development, and delivery. 

• Use data, customer insights, and performance metrics to identify opportunities, evaluate enhancements, and improve the digital shopping journey. 

• Drive execution of enhancements through structured planning, strong meeting facilitation, risk identification and mitigation, and effective use of product management tools and frameworks. 

• Support the Product and Innovation Manager in developing and launching in-platform AI initiatives to enhance vehicle discovery and purchase. 

Required Qualifications  

• Bachelor’s degree in business, marketing, product management, communications, or any related field 

• 5+ years of experience in product management, digital commerce, digital marketing, customer experience, or closely related fields 

• 3+ years of direct experience supporting or owning digital product delivery, including translating business needs into requirements, prioritizing work, and partnering with design and technology teams through launch 

• Experience working fast-paced product delivery environments, including backlog management, user story development, roadmap support, and cross-functional execution 

• Experience using data, customer insights, and digital performance metrics to identify issues, evaluate opportunities, and improve customer experiences 

• Demonstrated ability to bring structure and discipline to complex, multi-dimensional projects, balancing strategic thinking with strong attention to detail 

• Strong stakeholder management skills, including the ability to work across business, brand, UX, and technology teams and synthesize competing priorities into clear recommendations 

• Passion for customer-centric digital experiences 

• Customer-focused  professional with a passion for building strong digital experiences 

• Self-driven, curious, and adaptable , with the ability to learn quickly and thrive in fast-paced, ambiguous environments 

• Collaborative team player  who fosters an inclusive  One Team  mindset across cross-functional partners 

• Strong communicator  with a positive, can-do attitude and solid work ethic 

• Automotive sales, marketing, retail, and/or digital experience, including knowledge of dealer operations 

Preferred Qualifications  

• Hands-on UX experience, such as wireframing, prototyping, usability feedback, and familiarity with tools such as Figma 

• Understanding of technical concepts such as vehicle configuration data and logic, systems integrations, APIs, and platform dependencies, with the ability to translate between engineering, data, and business teams 

• Storytelling skills, with the ability to synthesize complex topics into clear recommendations for senior stakeholders 

• Working knowledge of LLMs and agent frameworks, including orchestration, APIs, and data sources, with the ability to translate business goals into technical requirements and decision logic for a digital shopping agent 

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