Assistant Manager, Social Media – Cadillac F1 Lead

This position  reports to the Motorsports Social Media Strategy Manager.  

Key Responsibilities;

Formula 1 Social Strategy & Content Planning  

• Support the  evergreen and tentpole F1 social media strategy  for Cadillac Brand and Motorsports, translating brand and F1 objectives into clear content roadmaps across channels (Instagram, TikTok, YouTube, X, Facebook, and emerging platforms). 

• Build and maintain  season‑long program maps  tied to the F1 calendar (major races, tentpoles, partnership moments, product integrations) in partnership with Cadillac’s overall social strategy and with Cadillac motorsports leads. 

• Define and evolve  always‑on content pillars  and formats (evergreen storytelling, product education, cultural and race‑adjacent content) that drive reach, engagement, and brand love for Cadillac through Formula 1. 

Content Calendar, Channel & Community Management  

• Own the  Formula 1of the content calendar  within Cadillac’s broader social calendar, coordinating with cross‑functional partners, legal, and agencies to ensure timely approvals and publication across paid and owned channels. 

• Ensure all F1-related social content is  on brand, on brief, and optimized by platform , including format, tone of voice, and best practices by channel. 

• Partner with customer care, motorsports, and influencer teams to  build and nurture F1‑interested communities , including macro/micro creators and UGC, reinforcing Cadillac’s leadership in motorsport culture. 

Program Oversight & Race‑Weekend Operations  

• Operate as a  “control tower” for Cadillac and GM’s F1‑related social programs , turning complex, multi‑market, multi‑partner plans into clear workbacks delivered on time and on spec. 

• Lead  end‑to‑end delivery of F1 social media campaigns and content series —from brief intake through creative development, production, approvals, publishing, and wrap‑up documentation. 

• Coordinate  race‑weekend and real‑time content workflows , including scenario planning, escalation paths, and on‑the‑ground vs. virtual support models for key F1 moments. 

• Maintain alignment with  brand, legal, motorsport rights, and platform compliance  requirements across plans and deliverables. 

Cross‑Functional, Partner & Agency Leadership  

• Serve as an  operational hub across GM and Cadillac teams  (motorsports, brand marketing, social, experiential, media, legal, PR/comms) and external agencies/partners for all F1-related social media initiatives. 

• Brief and manage  social media and creative agencies  on objectives and expectations, ensuring alignment with Cadillac brand standards and overarching social goals and KPIs. 

• Manage partner, agency, and vendor  deliverables, timelines, status, and risk , escalating issues early and driving them to resolution while modeling calm, solutions‑oriented leadership in time‑sensitive environments (race weekends, launches, real‑time moments). 

• Support  global and cross‑tier coordination , identifying opportunities to adapt or share F1 social content across markets and dealer channels where appropriate. 

Content Optimization & Improvements   

• Partner with analytics and agency teams to  track performance of F1-relatedsocial content  against key KPIs (reach, engagement, follower growth, sentiment, community health) and surface insights that inform future creative and content strategy. 

• Collaborate with media partners on  creative refreshes and flighting  to maximize impact of F1 social campaigns across paid and organic ecosystems. 

• Regularly engage with  platform partners  and stay on top of emerging trends, formats, and fan behaviors around F1 to keep Cadillac’s presence fresh and culturally relevant. 

Qualifications  

• Experience:  5–7+ years in  social media, marketing operations, or integrated campaign management , ideally with a focus on social‑led programs; experience in sports, motorsports, sponsorships, or large‑scale live events strongly preferred. 

• Platform Expertise:  In‑depth knowledge of major social platforms (Instagram, TikTok, YouTube, Facebook, X, etc.) and current content, community, and creator trends. 

• Project & Program Management:  Proven ability to build and run detailed project plans and workbacks in modern project management tools; comfortable managing multiple, fast‑moving programs and stakeholders simultaneously. 

• Cross‑Functional Collaboration:  Demonstrated success influencing and aligning cross‑functional and external partners (brand, social, media, PR, legal, motorsports, agencies) around shared plans and processes. 

• Creative & Brand Acumen:  Strong understanding of brand tone of voice, visual standards, and how to bring them to life in social content that feels native to each platform and to Formula 1 culture. 

• Calm Under Pressure:  Exceptional attention to detail and ability to maintain structure and discipline in high‑pressure, real‑time environments (race weekends, live moments, rapid approvals). 

• Communication Skills:  Excellent written and verbal communication, presentation, and interpersonal skills; able to synthesize complex programs into clear status, next steps, and decisions for stakeholders at all levels. 

• Education:  Bachelor’s degree required.

Compensation:

The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws.

The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate.

• The salary range for this role is ($105,600 - $140,700). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.

• Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.

• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

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