Description
Position summary
The Chevrolet Retail Planning Manager is an 8th level People Leader role responsible for leading a multi-disciplinary retail planning organization that drives Chevrolet retail strategy, incentive planning, insights, and digital execution. This role owns a distinct business area, translates strategy into clear operational direction, and leads cross-functional execution across Sales Operations, the field, and cross-channel partners to deliver measurable business results.
This leader is expected to manage a team with diverse skill sets and similar overall objectives, typically leading individual contributors. The role requires broad functional knowledge, independent judgment, and accountability for workforce planning, operating decisions, financial stewardship, KPI delivery, and change leadership.
Key responsibilities
- Lead the Chevrolet Retail Planning organization across the core disciplines of incentives, insights, and digital.
- Develop and execute retail planning strategies that align with Chevrolet business priorities and GM strategic objectives.
- Translate enterprise and functional strategies into clear team objectives, priorities, operating plans, and resource allocation decisions.
- Coordinate cross-functionally across Sales Operations, the field organization, and cross-channel partners to drive planning, execution, and business performance.
- Drive large projects and initiatives with broad visibility and impact across multiple departments.
- Own key performance indicators and ensure delivery of measurable retail outcomes that directly contribute to functional results.
- Use data, insights, and business acumen to identify issues, shape recommendations, and influence decisions on complex business matters.
- Lead change management efforts, introduce improved policies and processes, and help the organization adapt to new priorities and business needs.
- Resolve competing demands, sensitive issues, and cross-functional conflicts while maintaining alignment and execution momentum.
- Build strong relationships with leaders, peers, customers, and partner teams to influence outcomes, gain alignment, and move work forward.
People leadership responsibilities
- Lead and develop an expanded team of direct reports across multiple planning disciplines.
- Build the right team structure, talent mix, and capability plan to support current priorities and future business needs.
- Make thoughtful staffing, development, and performance management decisions for the organization.
- Provide clear direction, ongoing coaching, actionable feedback, and career development for team members.
- Hold the team accountable for results, execution quality, collaboration, and GM behaviors.
- Foster an inclusive, high-performing environment where employees feel respected, supported, and empowered to contribute.
What successful performance looks like:
- Recognized as a strong functional leader with advanced knowledge and broad experience across the areas led.
- Operates with broad latitude and independent judgment in a complex environment.
- Sets objectives and delivers KPIs that measurably influence functional outcomes.
- Drives strategy and implementation of large, cross-functional work with visibility beyond the immediate team.
- Influences skeptical stakeholders and gains alignment on new ideas, practices, and approaches.
- Demonstrates strong people leadership through talent development, workforce planning, and sustained team performance.
Required experience and capabilities
- Bachelor’s degree or 8+ years of experience in the automotive industry in lieu of a degree.
- 8+ years in sales or sales operations.
- 3+ years in retail planning, sales operations, incentive strategy, business insights, digital operations, or a related commercial function.
- Proven ability to lead cross-functional planning and execution across multiple stakeholders and operating groups.
- Demonstrated strategic thinking and ability to convert data and business context into actionable plans.
- Experience leading teams and developing talent in a multi-discipline environment.
- Strong communication, influence, and presentation skills with the ability to work effectively across functions and levels.
- Demonstrated ability to manage priorities, adapt to changing business needs, and lead through ambiguity.
Preferred experience
- Experience in GM retail/channel planning.
- Experience with incentive planning, retail performance reporting, dashboarding, or digital retail operations.
- Experience partnering with field teams, brand teams, and cross-channel stakeholders to execute business strategy.
GM behaviors expected in role
The successful candidate should consistently role model GM behaviors, including winning with integrity, committing to customers, innovating and embracing change, speaking fearlessly, moving with urgency, being inclusive, leading as one team, and owning the outcome.
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)
This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.
The selected candidate will be required to travel <25% for this role.
This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.



