Market Research Intern

Description

Work Arrangement
This role is categorized as on-site. This means the successful candidate is expected to report to HQ Building in Shanghai, China three to five times per week by needs.

The Role

The ideal candidate will play a role in supporting our market research projects, translating customer research information into valuable insights that will shape company strategic action plan.

This position is suitable for someone with a passion for market research and an interest in understanding China automotive industry and consumer landscape.

What You’ll Do -

• Deep dive into customer research on digital service and experience in automotive industry.
  • Independently perform desktop research and data analysis on secondary research reports about automotive digital service and experience.
  • Summarize the reports and information into market insights that will strengthen industry knowledge base and shape project design.
• Support in planning and execution of primary research compliance to methodologies.
  • Support in the data analysis of primary research projects.
  • Develop sample plan, questionnaires, and support stimuli development and review process.
  • On-site coordination with partners and vendors for research fielding, qualitative interviews, and workshops; Support set-up, and quality management.
• Support in creating research reports timely and communicating key findings effectively with team members.
  • Collect and analyze data into customer and market insights.
  • Slide design and draft report with good story telling sequences.
  • Support function team review.

Your Skills & Abilities (Required Qualifications)

• 3rd year or 4th year undergraduates or graduate students majoring in English, Automotive intelligence, Business, Statistics, or Sociology is preferred.
• Excellent in English and Chinese communication, both speaking and writing, and proficient in Microsoft Excel and PowerPoint.
• Strong analytical and problem-solving skills. Self-motivation, quick learner, strong work ethic with the ability to work independently and deliver results with minimal supervision.
• Ability to commit to a minimum of 6 months to ensure continuity and impact on long-term projects. 3+ days/week is required.
• Good knowledge about auto industry is preferred.
• Strong interest about automotive digital experience is preferred.
• A technical understanding of market research, both qualitative and quantitative methodologies is preferred.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Total Rewards | Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources. 

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. 

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.