Description

We’re looking for a strategic, self-starting marketer to help shape and grow GM’s Next Best Action (NBA) strategy across products, services, and subscriptions in the post-purchase customer journey.

This role is best suited for someone with strong marketing strategy , business partnership , cross-channel measurement and test-and-learn experience who can work across business units to identify opportunities, build alignment, and help translate business goals into smarter customer decisioning. The right candidate does not need to come in as a deep technical journey architect, but should be eager to learn Next Best Action , understand how it can create value for the business and customer, and help drive adoption over time.

What You’ll Do

Help define and evolve GM’s Next Best Action strategy across the owner lifecycle, grounded in business goals, customer needs, and growth opportunities.

Build strong relationships with partners across marketing, product, analytics, finance, data, privacy, and business units to identify where NBA can unlock the most value.

Translate business priorities into clear customer strategy, prioritization frameworks, and use cases for NBA.

Partner with execution and platform teams to bring strategies to life, while staying focused on the business objective and customer outcome .

Drive a strong test-and-learn culture , including hypothesis development, test design, readouts, and recommendations for what to scale, refine, or stop.

Help define how rules-based logic, customer signals, and AI-driven decisioning should work together to improve relevance and performance.

Ensure NBA strategies are focused on incremental value, customer experience, and measurable business impact —not just campaign output.

Identify gaps, opportunities, and new ideas proactively, with a bias toward action and continuous improvement.

What We’re Looking For

5+ years of experience in marketing strategy, CRM, lifecycle marketing, customer growth, or related roles.

Strong business acumen with the ability to connect customer strategy to commercial outcomes.

Experience working cross-functionally and building credibility with a wide range of stakeholders and business teams.

Demonstrated success leading or contributing to test-and-learn, experimentation, optimization, or performance improvement efforts.

Ability to take ambiguous problems, structure them clearly, and move work forward with limited direction.

Interest in and aptitude for learning Next Best Action , personalization, customer decisioning, and modern CRM capabilities.

Strong communication and storytelling skills, including the ability to turn insights and strategy into clear recommendations.

Bachelor’s degree

Preferred Background

Experience in CRM, lifecycle marketing, retention, personalization, or customer growth strategy.

Exposure to enterprise marketing or CRM platforms such as Adobe Experience Platform / Journey Optimizer, Salesforce Marketing Cloud, or similar.

Familiarity with customer analytics, measurement, segmentation, or experimentation approaches.

Experience in businesses with complex customer ecosystems, recurring engagement, or subscription/service models.

What Success Looks Like

In this role, you’ll help GM build a stronger NBA capability by bringing together business strategy, partner alignment, and test-and-learn discipline . Success means identifying the right opportunities, influencing teams across the organization, and helping GM deliver more relevant customer experiences that create measurable long-term growth.

Compensation:

The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws.

The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate.

The salary range for this role is ($105,600 - $140,700). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

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GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

This role is categorized as remote; however, the selected candidate must live in an approved city within the assigned territory or be willing to relocate. The candidate will be required to relocate, or already reside in the approved city no later than the timeline provided at offer.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

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From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.