On the Right TRACK features the stories of early career talent and leaders who began their journeys through GM’s TRACK (Technical Rotation and Career Knowledge) Program.
Through GM’s TRACK Program, Luciano strengthened his ability to bridge strategy and execution, ensuring that plans move beyond discussion and become practical solutions for customers.
Luciano brings a 360° view of GM’s Sales Operations. Throughout his career in Argentina and Brazil, he has worked closely with dealers and customers, gaining firsthand insight into how strategy performs in real-world conditions.
This front-line experience has become a key asset for his back-office role in Sales Operations, where success depends on aligning long-term vision with evolving customer needs and market dynamics.
The electric transformation starts with people. It’s reflected in the market, through the questions customers ask, the confidence built by dealers and sales teams, and GM’s collective effort to make EV ownership part of everyday life.
As EV Sales Operations Manager for GM South America, Luciano Bollani plays a key role in connecting strategy to execution, translating plans into the daily decisions that accelerate EV adoption across the region.
See how TRACK helped Luciano learn how GM moves — from strategy rooms to front desks and showrooms — and how that experience now helps him move its EV future in South America.
Luciano at the first Franchise Meeting Event in Brazil in 2022, the same year the country competed in the FIFA World Cup.
Why did TRACK feel like the right place to start your GM career?
GM made sense to me because it brought together two things I was looking for. It’s a global company with many paths to grow, and it’s rooted in the automotive world. As an engineer, I love cars and mechanics. Even though I do not work directly in engineering, I am still part of an industry I care about.
TRACK stood out because of the way the program is structured. Over three years, I had the opportunity to complete three different assignments, something not typically found in traditional training programs.
Early in your career, you’re exposed to diverse challenges and multiple areas of business, gaining a broader perspective on how the company operates. That exposure helps you better understand where you can contribute most and how you want to grow professionally.
What lessons from TRACK still show up in your work today?
TRACK teaches you to get comfortable with change. Every year brings a new assignment and a different set of challenges, pushing you to learn quickly, adapt your approach, and continue delivering results.
It also highlights how much of the work gets done through good networking. The connections you build early in your career often stay with you and support you throughout your journey.
Understanding GM’s different areas (and knowing the people behind them) combined with strong relationships, allows you to move initiatives forward with greater impact and effectiveness.
How did your experience in Argentina and Brazil change the way you see GM?
Argentina and Brazil are very different markets, with distinct cultures and ways of working. Working in both helped me recognize that success requires more than executing a plan, it requires local understanding and depends on truly knowing the region where you operate.
Throughout my journey, I have experienced GM’s business from multiple angles.
On the one hand, working in Aftersales in Argentina, I learned what happens at the final step of the customer journey, when customers return for service, and how that moment often defines their long-term perception of the brand.
On the other hand, working in the Sales team in Brazil’s Northeast region, close to dealers and customers, I experienced on first-hand sales dynamic. Later, in Sales Operations, I brought that field perspective into a more strategic environment.
That combination reshaped the way I think. It reinforced that the reality of the business is always broader (and more complex) than any slide deck.
Luciano attends the 2025 inauguration of the Ceará Automotive Plant EV facility in Ceará, Brazil.
EVs ask customers to think differently about driving. How does your role help with that?
With EVs, the challenge is not only about forecasting numbers and selling cars... It’s about understanding what gives customers the confidence to make the switch to EV, that includes factors like charging infrastructure access, range anxiety, and overall trust in electrification.
Selling the vehicle is only one part of the equation. The real challenge is helping customers understand why an EV makes sense for their everyday lives. That level of understanding can only come from strong collaboration across GM, since no single team or department sees the full picture on its own.
How do you turn data into a story leaders can use?
As an engineer, I have always enjoyed working with numbers. That analytical mindset is still important, but over time I’ve learned that data alone is not enough.
Today, a key part of my role is helping Sr. Leaders understand what the data is really telling us. They don’t need every detail. They need to see the risks and the opportunities, and the possible paths forward. A clear narrative helps turn those insights into better decisions.
What advice would you give early-career talent considering TRACK?
See each challenge as an opportunity to learn more about GM and about yourself. TRACK gives you the chance to rotate across different areas, take on new challenges, and discover the type of work that truly motivates you.
The more clarity you gain about your strengths and where you want to grow, the better you can navigate your next steps. At GM, one opportunity often leads to another if you stay curious and keep moving forward.
Want to get on the right TRACK at GM? Visit our TRACK program page.
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