Marketing Intelligence Specialist

Description

Hybrid: for this position is required to be on site 3x/week
.

The Role:

The Lead, Marketing Intelligence will own the regional agenda for actionable market and marketing intelligence, helping GM South America make better strategic and tactical decisions through sharper insight generation.

This role will connect business questions with customer, market, competitive, campaign and brand intelligence, translating multiple sources of information into decisions that improve relevance and effectiveness.

This person will serve as the regional connection to the global Marketing Intelligence agenda led by Miles Davis, ensuring South America both leverages global frameworks and contributes local perspectives that matter.

What you will do (responsabilities):

• Lead the regional marketing intelligence agenda, defining the most important questions to support planning and decision-making

• Consolidate inputs from market, customer, brand, media, campaign, competitive and commercial sources into clear narratives

• Generate insights that help marketing leaders understand what is changing in the market, what it means and what action to take

• Create repeatable intelligence routines for planning cycles, campaign reviews, business reviews and leadership discussions

• Identify unmet insight needs and recommend new analyses, tools or research approaches

• Connect local business priorities to global intelligence frameworks, methods and deliverables

• Build strong partnerships with research, analytics, media, sales and brand teams to create a more unified view of the business

• Improve the quality of executive storytelling by turning fragmented data into clear implications and recommendations

• Act as a thought partner to leadership on customer behavior, market dynamics, competitor moves and emerging risks or opportunities

• Lead the Creative Excellence measurement agenda to improve quality & performance of content.

• Lead Brand Health & Power measurement agenda.

• Bring and integrate outside-in perspectives, insights and cultural trends into marketing plans.

• Regional scope across South America markets

• Close partnership with Brand, Media, Sales, Planning, Research and Performance teams

• Strong role in leadership narratives, planning inputs and business prioritization

Location: São Caetano do Sul/SP

Your skills and abilities (required qualifications):

• Bachelor’s degree in Marketing, Business, Economics, Statistics, Social Sciences, Engineering or a related field

• Solid experience in marketing intelligence, consumer insights, market intelligence, strategic planning or analytics-driven insight roles

• Experience synthesizing quantitative and qualitative information into business recommendations

• Strong presentation and storytelling skills

• Ability to structure ambiguous questions and frame decision-oriented outputs

• Strong communication skills in English and Spanish or Portuguese

What can you give a competitive edge (preferred qualifications):

• Experience in automotive, mobility or complex consumer categories

• Familiarity with brand tracking, market trends, segmentation, customer journey analysis or competitive intelligence

• Experience using BI and visualization tools to support insight generation

• Experience working in regional or global organizations

Key Competencies:

• Insight-driven professional with strong analytical and strategic thinking

• Naturally curious, with the ability to connect different data points into a coherent point of view

• Strong storyteller who can simplify complexity and influence decisions

• Comfortable moving between structured analysis and broader business interpretation

• Strong collaborator with maturity to work across levels and functions

#LI-AS

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need gm immigration sponsorship now or in the future.

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Total Rewards | Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources. 

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. 

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.